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Mobile Marketing: MKT 398/798

MKT 398/798 Mobile Marketing

Mark Tack, VP of Vibes Media, and Steve Kelly have been working with leading business practitioners to put together DePaul’s first course on Mobile Marketing. It’s being offered as a “Special Topics” cross listed for both graduates and undergraduates.

  • What: MKT 398/798 Mobile Marketing, special topics
  • When: Spring Quarter, Monday night, 6:00
  • Where: DPC 7406
  • Prerequisite: Open to all DePaul student

MKT 398/798 Mobile Marketing   Spring '16
Week Date Topic Faculty
I 28 March 1. Overview and Background on Mobile: Steve Kelly and Mark Tack.
Define what is mobile.  Overview of size of market, trends on mobile as well as mobile consumer data. ·     Jack Philbin, co-founder and CEO at Vibes
  ·     Bill Siwicki, Managing Editor, HiMSS Media
II 4 April 2. Mobile Websites and Experiences:  Mark Tack and Steve Kelly.
Responsive design, gamification, mobile vs. desktop website, mobile web experiences, landing pages. ·     Andrew Seay, Director of Mobile Experiences @ Vibes
  ·     Taryn Tomasula, Associate Director of Customer Success at Vibes 
III 11 April 3. Apps: what to know for Mobile Mark Tack and Steve Kelly. 
-making, promotiing, maintaiing and optimizing..the full app lifecycle. ·     Kartik Submaranian, Director Product Management: Mobile Commerce, Wallgreens
  ·     Dan Gesser, Global Sales Leader, IBM Mobile Customer Engagement
  ·     Ray Pun, Head of Product Marketing for Mobile Solutions, Adobe
  ·     Roger Woods, Director, Mobile at Adobe
IV 18 April 4. Mobile Messaging & Compliance: Mark Tack and Steve Kelly
mobile messaging via SMS, MMS, Push, Wallet.  Also, compliance i.e. legal protocols. ·     Kimberlie Christen, Director, Digital Marketing, Redbox
  ·     Brooke Morse, Director Customer Success at Vibes
  ·     Cheryl Sanders, Vice President of Business and Customer Operations at Vibes
V 25-Apr 5. Mobile Wallet Marketing & Payments: Mark Tack and Steve Kelly
Mobile wallet is a new element of the marketing mix.  Examples of marketers doing this and the challenges that others are facing will be addressed.   ·     Mark Tack, Vice President, Marketing at Vibes
  ·     Ken Kunz, VP Technology at Vibes 
  ·     Jordan McKee, Senior Analyst, Mobile Payments at 451 Research
VI 2 May 6. Advertising on Mobile: Mark Tack and Steve Kelly. 
mobile display and social media advertising via Facebook, Twitter, etc.   ·     Brian Bradtke, VP, Mobile Wallet Advertising at Vibes
  ·     Michael Wade, VP, Advertising Sales at Vibes
  ·     Lauren Abney, Account Director, Kargo
  ·     Stephanie Biegel, Regional VP, Midwest Sales, Kargo
  ·     Aly Gossman, Account Director, Kargo
VII 9 May 7. Mobile Personalization, Mark Tack and Steve Kelly
Data and Mobile CRM: ·     Justin Kurt, DVP / GM Mobile and CRM Marketing at Sears Holdings Corporation 
Data collection is central to all marketing and the mobile development has enhanced that as well as CRM and predictive analytics  processes.   ·     Jeremy Agulnek, Group Sales Director at Vibes
  ·     Jason Richards, Director of Data & Analytics at Vibes
VIII 16 May 8. Mobile 2020 Outlook: Mark Tack and Steve Kelly.  
A futuristic look at where mobile is going with wearables, location/Proximity based (beacons, gps) and the future of personalization, especially mobile wallets.  Special attention to the impact on retail, CPG and B2B marketers.   ·     Paul Kultgen, Sr. VP: Mobile and technology advertiser solutions, Nielsen    
-     John Haro, CTO, Co-founder at PartySlate (former CTO at Vibes)
IX 23 May Wrap up and Final Projects:   Judging: Mark Tack, Steve Kelly and others who have participated in presentation to the class.
Students will present their own mobile projects based on real life company examples.
skip 30 May    
X 6 June Final Examination  

Comments - Screen Sharing Tool

Steve Kelly shared a link to a very interesting website with me. is a screen sharing service for meetings (and lectures) that works on mobile devices as well as desktop computers. This looks to be a very useful collaborative tool.


Tech Tuesdays: iPads and Mobile Devices In The Classroom


Love them or hate them, mobile devices are either being used overtly or surreptitiously in your classroom. Learn some strategies to actually put these devices to good use in the classroom.

This session will cover:

  • Brief overview of current mobile devices – what you and your students are likely to encounter over the next twelve months.
  • Five strategies for effective use of mobile devices in the classroom.
  • Five essential accessories for the Apple iPad.
  • Five essential applications for the Apple iPad (and a longer list of recommendations).

Date: Tuesday, 31st July
Time: 10-11 a.m.
Location: DPC 7406 (7th Floor of the DePaul Center, 1 East Jackson Blvd.)

For more information and to RSVP please visit the Technology Tuesdays page.


Mobile & Moms 101

Mobile & Moms 101

How are moms engaging with mobile as they research, shop and purchase products for their family. The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. According to eMarketer , Smartphones have become tools to research purchases and comparison shop. 36% of moms use their phones for shopping comparison and 31% have researched a new product.

Join the Heartland Mobile Council as we present an educational experience on the latest strategy, methods and best practices to engage with moms via mobile. Learn how key retailers and consumer product brands are using mobile to market to moms. The HMC will provide an overview of Mobile & Moms. Then the individual brands will share insight and learnings. The experience will provide understanding of how mobile can impact you, your company, your brand and your future marketing to these mobile consumers.


5:45 Registration, Networking

6:15 Focus Group with Mom Bloggers

Beth Rosen, Content Producer at, Publisher at, Founder & Creative Director at 4 Keys Media, Inc.

MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp
Dwana DeLaCerna, Managing Editor, & Partner, SocialRevUp
Melisa Wells, Author & Blogger of Suburban Scrawls & Partner, SocialRevUp
Moderated by a professional focus group moderator from

7:00 Stats on Mobile & Moms
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI

7:15 Marketing Panel
Erin Schroeder, Sr. Marketing Manager – Whirlpool Brand, Digital, Whirlpool Corporation
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI
MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp

7:45 Networking

Marketers, Brands, Product Managers & Agencies who target moms

Strategy, trends and best practices for how to reach moms successfully through their mobile devices

Student tickets are available for $10


The Desire2Learn Edge Challenge


A new competition that should appeal to DePaul entrepreneurial students. The Desire2Learn Edge Challenge is a chance to build an educational mobile app and win $25,000 and a trip to San Diego to present your prototype to eLearning Leaders at the Desire2Learn User Conference.

More information can be found here.


VLinks Media


VLInks Media was nice enough to demonstrate their mobile social media solution for universities and students to me on Friday. I don’t see an immediate fit for Commerce online and graduate students at the moment, but I think this may be of interest to EMM and outreach to prospective students. However, I am taking a deeper look at their mobile apps….


Interesting Augmented Reality App

The embedded video demonstrates a particularly interesting AR application by the name of Augmented Reality Cinema. In the video, the app plays back clips from movies that were filmed at the location the user is standing (with their smartphone).

This would be a particularly good thing for tourist boards to get behind.

DePaul Mobile Apps for iOS and Android

Good news for iPhone, iPad and Android users. DePaul has released some mobile applications that make on-the-go communication a little easier....


Currently there are three apps for the iPhone and iPad in the Apple App Store:

DePaul Mobile App

DePaul Mobile App for the iPhone

DePaul Mobile is an application developed by DePaul University students for all iOS devices. It features:

  • Events: Search or browse for things happening on campus, including DePaul sporting events. See the events on the campus map and add the events to your iPhone calendar.
  • Directory: Search for faculty and staff. Tap to call, e-mail, add them to your address book, or located them on the campus map.
  • Courses: Search for classes, find course descriptions, schedules, and tap to add to your favorite courses.
  • Maps: Find buildings for all DePaul city and suburb campuses, tap to see address, and use GPS to find your current location.
  • Favorites: Keep your favorite courses, events, and contacts all in one location for easy access from the app home screen.

Student Life Mobile

Student Life Mobile

This application (developed by DePaul University) allows you to register for events at DePaul University sponsored by Student Life.

COL player for iPad

COL Player for iPad

This application (developed By DePaul University CDM) is specifically designed for the Apple iPad and iPad 2. The application allows CDM students to download and view their COL lectures on their iPad. It can display all the same screens as the desktop players, such as the video from the lecture, the whiteboards, and the lecturer’s computer screen.


DePaul Mobile App Andoid

DePaul Mobile App

Android users can visit the Android Market and download the DePul Mobile App, which allows DePaul students to view Events, Course Information, Building Locations and directions as well as instructor contact information:

  • Upcoming / Past Events
  • Instructor Contact information and location
  • Course Information / Offered Sections
  • Personalized Schedule
  • Building Address / Location and Directions
  • Favorites stored for future references

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