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Higher Education

Very interesting interview (What's Wrong With the American University System) with Andrew Hacker at The Atlantic. Andrew Hacker has just written a critique of the American university system (Higher Education) with Claudia Dreifus. I think this will spur much debate.

MKT 595 Syllabus

MKT 595 Syllabus

I have updated the syllabus for MKT 595. The new version is 7.1. The new syllabus can be downloaded here.

Please note that syllabus is subject to change. The most recent version of the syllabus will be posted on my website and on Desire2Learn ( If you discover any errors or discrepancies in the syllabus, please e-mail me so I can make the necessary corrections.


MKT 595 Teaching Evaluations


Teaching evaluations have been released for the College of Commerce. I taught one class in Spring (MKT 595), and have shared my teaching evaluations on this website. This information should help you make an informed decision if you are considering taking this course with me.


Google Online Marketing Challenge Results

Google has posted results from the Google Online Marketing Challenge. Several teams from MKT 595 competed over the spring quarter and did very well indeed:

  • One semi-finalist: in the global top 100 (not including winners)
  • Two strong campaigns: the top 10% of teams not making the semi-finalists list
  • One good campaign: in the 70th to 89th percentile
  • One fair campaign: in the 40th to 69th percentile

Well done everyone!

Full results can be seen here:


Wiley Online Test Bank

Wiley CPA

Wiley now has an online test bank for the CPA exam:


Online CPA Review

In September, DePaul will be launching a comprehensive Online CPA Review Program. I am pretty excited about this. A four-page advertisement has already appeared in Wiley CPA Examination Reviews. I have taken the liberty here of repeating the advert. You can register for the program at:

DePaul University’s nationally recognized CPA Review program, using Wiley CPA Review materials, has helped thousands of candidates become Certified Public Accountants for over 60 years. Building upon this firm foundation, DePaul will launch an online review in 2010.

All four courses (Regulation, Auditing and Attestation, Financial Accounting and Reporting, and Business Environment and Concepts) will be taught entirely online, taking advantage of exemplary course design and an exciting way to present the material. The courses utilize the following components:

  • Mini-lectures, that can be viewed online, or downloaded to your digital devices (iPods, iPhones, etc.)
  • Extensive quizzes and tests
  • Online discussion
  • Detailed handouts
  • And more

We realize that work, travel and family commitments prevent some from coming to regularly scheduled classes in Chicago. To address this need for an asynchronous online course, we now offer this option. The online course has the same learning outcomes as the in-class counterpart, but is taught week-by-week using a combination of video, text, downloadable content, quizzes and discussion. You will never need to be online at a specific time — you can progress through weekly content at your own pace.

Your participation in this online course will equal, or exceed, that of a typical face-to-face class. The ideal candidate for the online review will know how to schedule their time accordingly to keep up with their studies.

CPA Review credit from DePaul University is accepted in nearly every one of the 54 jurisdictions within the United States and territories. Applicable credit varies by jurisdiction. Visit for additional information.

State boards of accountancy do not accept “commercial” CPA Review program credit toward exam eligibility.

Course Descriptions

Regulation (REG)

Topics include federal taxation, ethics, professional and legal responsibilities, and business law.

Professional Responsibilities and Business Law
  • Professional Responsibilities
  • Federal Securities Acts
  • Contracts
  • Sales
  • Commercial Paper
  • Secured Transactions
  • Bankruptcy
  • Debtor-Creditor Relationships
  • Agency
  • Regulation of Employment and Environment
  • Property
  • Insurance

Federal Taxation
  • Individual
  • Transactions in Property
  • Partnership
  • Corporate
  • Gift and Estate

Auditing and Attestation (AUD)

Topics include generally accepted auditing procedures, generally accepted auditing standards and other standards related to attest engagements.

  • Engagement Planning
  • Internal Control
  • Evidence
  • Reporting
  • Audit Sampling
  • Auditing with Technology

Financial Accounting and Reporting (FAR)

Topics include generally accepted accounting principles for business enterprises, not-for-profit organizations, and governmental entities.

Basic Theory and Financial Reporting
  • Basic Concepts
  • Error Correction
  • Accounting Changes
  • Financial Statements


Fixed Assets

Monetary Current Assets and Current Liabilities

Present Value
  • Fundamentals
  • Bonds
  • Debt Restructure
  • Pensions
  • Leases

Deferred Taxes

Stockholder’s Equity


Statement of Cash Flows

Business Combinations and Consolidations

Derivative Instruments and Hedging Activities

  • Personal Financial Statements
  • Interim Reporting
  • Segment Reporting
  • Partnership Accounting
  • Foreign Currency Translation

Governmental Accounting

Not-for-Profit Accounting

Business Environment and Concepts (BEC)

Topics include general business environment and business concepts that candidates need to know in order to understand the underlying business reasons for and accounting implications of business transactions.

  • Business Structure
  • Information Technology
  • Economics and Strategy
  • Financial Management
  • Risk Management and Capital Budgeting
  • Performance Measures
  • Cost Measurement
  • Planning, Control, and Analysis

Technical Requirements

There are some technical requirements for this course. You will need:

  • Frequent access to a computer that connects to the Internet.
  • A working e-mail account that you check regularly.
  • Adobe Acrobat Reader
  • The ability to view video files, either in a streaming (Flash) or downloadable (QuickTime, iTunes, iPod, iPhone) format.

Prospective candidates can test their computer systems at

Learn from the Best

The CPA Review Program is designed and taught by professors from DePaul University’s College of Commerce; including the School of Accountancy and Management Information Systems, the Department of Finance, the Department of Economics, and the Department of Management. All faculty members come to the program with extensive teaching credentials and exemplary professional experience. The course is led by Kevin Stevens, Director of the School of Accountancy and Management Information Systems, under the guidance of O. Ray Whittington, author of Wiley CPA Exam Review and Dean of DePaul’s College of Commerce.

CPA Exam Credit

Candidates may earn up to 8 semester hours by taking the full CPA Review program for credit. If you are taking the course for CPA exam credit, you connect online and work through the lecture content, complete the assignments and quizzes, as well as the final exam. Credit may only be earned for qualification toward the CPA exam and may not be applied toward any undergraduate or graduate degree program.

2015 Update

Please note: The CPA Review Program has been discontinued. As the market has shifted primarily to a handful of CPA Review providers, it has been increasingly challenging for school providers such as DePaul to be able to sustain the enrollment that it needs in order to be offered. DePaul has been preparing students to sit for the CPA exam for nearly 100 years. We hope that you will continue to find the exam review preparation that you need to achieve your goals.

DePaul will may continue to offer events and workshops of interest to CPA candidates. Please visit the Accountancy website at for more information.


Entourage and Cengage Learning E-Textbooks

Entourage and Cengage Learning will be collaborating on e-textbooks. This looks pretty interesting, as the enTourage edge has a dualscreen display that opens up like a real book. The only downside is the cost - $539.00….

If I were a student I would most likely not spend $539.00 on the enTourage edge – my money would more likely first go on a smartphone (Android or iPhone, maybe Meego), and then maybe a netbook or iPad. All three devices have the ability to display e-textbooks and add extra value:

  • Smartphone: Small, always with you. Downsides are hard to read and harder to annotate.
  • Netbook: General purpose device (large array of programs to install), has keyboard. Downside is smallish screen.
  • iPad: Media device, plays Netflix, games, apps, etc. Downside is limited to apps that Apple allows (and web browser lacks Flash and some functionality).

However, I think the form factor of the enTourage edge is pretty dam exciting. If either universities or publishers can subsidize the hardware, then this could take off. Textbooks are heavy and expensive – the flip to digital will happen at some point, but only if hardware costs go down.

List of current e-texbooks can be found here.

Full press release is on the web.


Eddie Davila: Supply Chain Videos on YouTube

I was lucky enough to meet Eddie Davila (Senior Lecturer at Arizona State University) recently. Eddie and his colleagues have created a series of engaging, educational videos that introduce and explain Supply Chain Management.

The videos are brief and well designed. What I think Eddie does excellently is present the information in a conversational manner that talks directly to the audience. His theatre background comes through strongly. Each video abstracts the information by filming against a white background and synching key animation and graphics to important topics. I get the impression that Richard E. Mayer’s research and suggestions were used in the design of these videos.

The videos are freely available on YouTube. I highly recommend you check them all out.

Livescribe Echo

Livescribe Echo

I started using the Livescribe Pulse pen in July of 2008. I was pretty excited about how the smartpen could be used in education by both faculty and students, but there were a couple of minor disappointments:

  • Non-standard USB interface
  • Pen would rollover when left on a flat surface
  • Limited export options
  • Limited Mac/PC integration

Livescribe has just announced an updated pen (the Echo), and it looks like some of these issues might be fixed. More information is on their blog and website.

Livescribe Echo

The three most interesting new features to me are:

  1. “Pencast import/export: save and share pencast files locally to your desktop or a server. Notes can be sent to others as an integrated audio/notes as an attachment. Anyone with the Livescribe Desktop software (free download online) can now open, view and interact with a native Livescribe file.”
  2. “Pencast Player from Livescribe on Apple iPad, iPhone and iTouch: enables users to access pencasts anywhere they go with a simple touch (free from the iTunes store later this summer).”
  3. “Livescribe is also introducing collaboration software, Paper Tablet, that lets consumers communicate in real-time, directly from a Livescribe notebook to a Mac or PC using an Echo smartpen and a standard micro-USB cable.”

I am looking forward to see which is the better tool for faculty to use in the classroom – the Canson Papershow (which uses a Bluetooth connection) or the Livescribe Pulse with a tethered USB connection. Papershow has a new website focused on primary and secondary education (, but use is applicable within higher education.


Code of Best Practices in Fair Use for Online Video

Justin Gillmar reminded me of the Code of Best Practices in Fair Use for Online Video PDF that American University’s Center for Social Media produced. I think it is worth reposting it here.

Technology Tuesday: D2L Training


There is a change to the previously published description for the July 20th Technology Tuesdays session - the updated session will be a repeat of the July 6th session. No new material will be covered. You are free to attend on the 20th again if you attended on the 6th July (which may work as a useful review).

Melissa Koenig of FITS has very kindly agreed to provide this specialized D2L (Desire2Learn) training. Please RSVP as soon as possible to save your spot.

  • July 20th - D2L: How It Works
  • Location: CNA 405 (computer lab – bring your DePaul ID for building access)
  • Time: 9 – 11 a.m.
  • Description: Desire2Learn (D2L) is the new Learning Management System (LMS) that DePaul will be adopting. This session will provide you will a thorough understanding of how the various elements in D2L operate. You will see how existing courses have been successfully copied from Blackboard to D2L.

This session will take place in CNA 405. CNA 405 is a computer lab – you will have the opportunity to test out the new system. Refreshments will be served.

D2L is the new learning management system that is scheduled to replace Blackboard at DePaul in January of 2011. D2L has been rigorously tested, and provides a better system to support Commerce’s mission and strategy. However, it is a new system and some training is required to capitalize on the improved functionality and features.

Commerce is by far the largest user of Blackboard at DePaul – over 84% of Commerce courses use Blackboard in some respect. These sessions (and future training) will be of use to all faculty and staff in Commerce. Space is limited at this session – to ensure your place please RSVP at:

Or you can register for one of the many “fundamentals” sessions offered through FITS at Click on the “see other events/dates” to get the full list of training sessions. You are welcome to join any. (FITS is the new IDD. The acronym stands for Faculty Instructional Technology Support).


26th Annual Conference on Distance Teaching & Learning

The 26th Annual Conference on Distance Teaching & Learning is taking place August 4-6, 2010 in Madison, Wisconsin.

July 16 is the deadline for:
• Group discounts (save $65 per person for three or more from same address—total $195)
• "Early-Bird" registration fee (save $50 on conference registration and $15 on optional workshops)
• Full-time student registration (save $50 on conference registration and $15 on optional workshops)

Registration is available on the web here:

D2L Fusion 2010


One of my colleagues (Beth Rubin) will be leading a presentation (Effect of Using D2L on Student and Faculty Outcomes) at the Fusion 2010 Architects of Education Desire2Learn Users Conference in Chicago on Tuesday 13th June from 2:15 p.m. - 3:15 p.m. I will be sitting this one out, but I will be at the poster sessions taking place from 10:40 a.m. – 11:40 a.m. that day.

More information on the conference can be found here:

You can view/download a PDF copy of the presentation on the Effect of Using D2L on Student and Faculty Outcomes page.

Come along on the day and say hello!

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