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Mobile Marketing: MKT 398/798

MKT 398/798 Mobile Marketing

Mark Tack, VP of Vibes Media, and Steve Kelly have been working with leading business practitioners to put together DePaul’s first course on Mobile Marketing. It’s being offered as a “Special Topics” cross listed for both graduates and undergraduates.

  • What: MKT 398/798 Mobile Marketing, special topics
  • When: Spring Quarter, Monday night, 6:00
  • Where: DPC 7406
  • Prerequisite: Open to all DePaul student

MKT 398/798 Mobile Marketing   Spring '16
Week Date Topic Faculty
I 28 March 1. Overview and Background on Mobile: Steve Kelly and Mark Tack.
Define what is mobile.  Overview of size of market, trends on mobile as well as mobile consumer data. ·     Jack Philbin, co-founder and CEO at Vibes
  ·     Bill Siwicki, Managing Editor, HiMSS Media
II 4 April 2. Mobile Websites and Experiences:  Mark Tack and Steve Kelly.
Responsive design, gamification, mobile vs. desktop website, mobile web experiences, landing pages. ·     Andrew Seay, Director of Mobile Experiences @ Vibes
  ·     Taryn Tomasula, Associate Director of Customer Success at Vibes 
III 11 April 3. Apps: what to know for Mobile Mark Tack and Steve Kelly. 
-making, promotiing, maintaiing and optimizing..the full app lifecycle. ·     Kartik Submaranian, Director Product Management: Mobile Commerce, Wallgreens
  ·     Dan Gesser, Global Sales Leader, IBM Mobile Customer Engagement
  ·     Ray Pun, Head of Product Marketing for Mobile Solutions, Adobe
  ·     Roger Woods, Director, Mobile at Adobe
IV 18 April 4. Mobile Messaging & Compliance: Mark Tack and Steve Kelly
mobile messaging via SMS, MMS, Push, Wallet.  Also, compliance i.e. legal protocols. ·     Kimberlie Christen, Director, Digital Marketing, Redbox
  ·     Brooke Morse, Director Customer Success at Vibes
  ·     Cheryl Sanders, Vice President of Business and Customer Operations at Vibes
V 25-Apr 5. Mobile Wallet Marketing & Payments: Mark Tack and Steve Kelly
Mobile wallet is a new element of the marketing mix.  Examples of marketers doing this and the challenges that others are facing will be addressed.   ·     Mark Tack, Vice President, Marketing at Vibes
  ·     Ken Kunz, VP Technology at Vibes 
  ·     Jordan McKee, Senior Analyst, Mobile Payments at 451 Research
VI 2 May 6. Advertising on Mobile: Mark Tack and Steve Kelly. 
mobile display and social media advertising via Facebook, Twitter, etc.   ·     Brian Bradtke, VP, Mobile Wallet Advertising at Vibes
  ·     Michael Wade, VP, Advertising Sales at Vibes
  ·     Lauren Abney, Account Director, Kargo
  ·     Stephanie Biegel, Regional VP, Midwest Sales, Kargo
  ·     Aly Gossman, Account Director, Kargo
VII 9 May 7. Mobile Personalization, Mark Tack and Steve Kelly
Data and Mobile CRM: ·     Justin Kurt, DVP / GM Mobile and CRM Marketing at Sears Holdings Corporation 
Data collection is central to all marketing and the mobile development has enhanced that as well as CRM and predictive analytics  processes.   ·     Jeremy Agulnek, Group Sales Director at Vibes
  ·     Jason Richards, Director of Data & Analytics at Vibes
VIII 16 May 8. Mobile 2020 Outlook: Mark Tack and Steve Kelly.  
A futuristic look at where mobile is going with wearables, location/Proximity based (beacons, gps) and the future of personalization, especially mobile wallets.  Special attention to the impact on retail, CPG and B2B marketers.   ·     Paul Kultgen, Sr. VP: Mobile and technology advertiser solutions, Nielsen    
-     John Haro, CTO, Co-founder at PartySlate (former CTO at Vibes)
IX 23 May Wrap up and Final Projects:   Judging: Mark Tack, Steve Kelly and others who have participated in presentation to the class.
Students will present their own mobile projects based on real life company examples.
skip 30 May    
X 6 June Final Examination  


DePaul: Urban Educated. World Ready

It is Blue Demon Week here at DePaul. To celebrate, here is the first of four videos that shines a light on the DePaul experience.

Windows 10 At DePaul

Windows 10

DePaul's Information Services sent out an email on Windows 10 availability this morning.

"Beginning January 13th, Windows 10 with Office 2016 will be available as a supported choice for new computer orders. For information about ordering a new computer, please contact Procurement Services or visit their website. DePaul's default configuration will continue to be Windows 7 with Office 2013, as used in the classroom and lab environments.

Please note that a self-service Windows 10 upgrade for your current computer is forthcoming, but not yet available.

IS recommends that customers considering Windows 10 verify that the software and peripherals currently in use will be supported on this new platform, or that alternatives are planned for. Initial compatibility testing performed by IS has shown few issues. As community adoption grows and relevant issues are discovered, this information will be shared via the Windows 10 webpage.

Information Services offers a variety of online and training resources to help faculty and staff learn about Windows 10 and Office 2016. Information about training resources and additional details about Windows 10 are available here."


Assessment in Online Learning Workshop

Assessment in Online Learning

I will be presenting an “Assessment in Online Learning” workshop January 13th and 26th. This will be part of the Assessment Certificate Program, “a workshop based training and support program for faculty and staff engaged in the assessment of student learning at DePaul University and Loyola University Chicago.”

You can download the handouts here. If I have updates, I will post them on the same page.

Presentation details:

DePaul University

  • Date: January 13th, 2016
  • Time: 10:00am to 11:30am
  • Location: 11013 DePaul Center

You can register here.

Loyola University (Lake Shore Campus)

  • Date: January 26th, 2016
  • Time: 2:00pm to 3:30pm
  • Location: 410 Cuneo Hall

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