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Professor Registration for Google Online Marketing Challenge


Professor Registration for the Google Online Marketing Challenge is open, and professors can register for the Challenge any time from October 8, 2014 to April 8, 2015.

Student registration will open on October 15th.
Changes for 2015 include:

  • Academics will need to have a Google account to sign up and will still need to provide a university email for verification purposes
  • Students will need two separate Google accounts, one to manage the Student Dashboard and one (a new account) to manage AdWords campaign
  • Academics will also gain access to a new GOMC Professor Dashboard - which will provide them with an overview of the progress of their teams

The last update is one I am particularly interested in.


Mobile & Moms 101

Mobile & Moms 101

How are moms engaging with mobile as they research, shop and purchase products for their family. The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. According to eMarketer , Smartphones have become tools to research purchases and comparison shop. 36% of moms use their phones for shopping comparison and 31% have researched a new product.

Join the Heartland Mobile Council as we present an educational experience on the latest strategy, methods and best practices to engage with moms via mobile. Learn how key retailers and consumer product brands are using mobile to market to moms. The HMC will provide an overview of Mobile & Moms. Then the individual brands will share insight and learnings. The experience will provide understanding of how mobile can impact you, your company, your brand and your future marketing to these mobile consumers.


5:45 Registration, Networking

6:15 Focus Group with Mom Bloggers

Beth Rosen, Content Producer at, Publisher at, Founder & Creative Director at 4 Keys Media, Inc.

MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp
Dwana DeLaCerna, Managing Editor, & Partner, SocialRevUp
Melisa Wells, Author & Blogger of Suburban Scrawls & Partner, SocialRevUp
Moderated by a professional focus group moderator from

7:00 Stats on Mobile & Moms
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI

7:15 Marketing Panel
Erin Schroeder, Sr. Marketing Manager – Whirlpool Brand, Digital, Whirlpool Corporation
Srishti Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI
MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp

7:45 Networking

Marketers, Brands, Product Managers & Agencies who target moms

Strategy, trends and best practices for how to reach moms successfully through their mobile devices

Student tickets are available for $10


MKT 595 Syllabus Posted

mkt595 syllabus 2012

The syllabus for the upcoming MKT 595 (Internet and Interactive Marketing) course that I teach has been posted. You can view/download it here.


MKT 595: Internet and Interactive Marketing (Sep 5 - Nov 20, 2012)

MKT 595

I will be teaching MKT 595 (Internet and Interactive Marketing) again this year. The class will be taught asynchronously entirely online through the Desire2Learn LMS. The new syllabus is still being worked on, but you can download the old syllabus from here. Once ready, the new syllabus will be posted in the same location.

I would highly suggest you read the teaching evaluations if you are interested in taking the course with me. I have posted evaluations for each time I have taught the class. You can also contact me if you have questions about the course. Registration takes place via Campus Connection. Please note that the class capacity is 40, but there is a reserve capacity rule for overlap courses between Computational Finance and BIT (includes COMFN, CMPFN, MSMIS, MINFO, KGSB). MKT 555 is a prerequisite for this course.

Class announcements and items of interest are posted via Twitter (@MKT595).


Google Online Marketing Challenge Results

Google has posted results from the Google Online Marketing Challenge. Several teams from MKT 595 competed over the spring quarter and did very well indeed:

  • One semi-finalist: in the global top 100 (not including winners)
  • Two strong campaigns: the top 10% of teams not making the semi-finalists list
  • One good campaign: in the 70th to 89th percentile
  • One fair campaign: in the 40th to 69th percentile

Well done everyone!

Full results can be seen here:

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