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Professor Registration for Google Online Marketing Challenge


Professor Registration for the Google Online Marketing Challenge is open, and professors can register for the Challenge any time from October 8, 2014 to April 8, 2015.

Student registration will open on October 15th.
Changes for 2015 include:

  • Academics will need to have a Google account to sign up and will still need to provide a university email for verification purposes
  • Students will need two separate Google accounts, one to manage the Student Dashboard and one (a new account) to manage AdWords campaign
  • Academics will also gain access to a new GOMC Professor Dashboard - which will provide them with an overview of the progress of their teams

The last update is one I am particularly interested in.




Nice article from Built In Chicago on Georama and DePaul. Nihal Advani (founder of Georama) met Neil Feuling (DePaul student) in my MKT 595 class in 2010, and Neil went on to assist Georama with strategy and finance. Nihal was at Microsoft at the time, and gave an excellent guest lecture in class.


MKT 595 Syllabus Posted

mkt595 syllabus 2012

The syllabus for the upcoming MKT 595 (Internet and Interactive Marketing) course that I teach has been posted. You can view/download it here.


Former MKT 595 student assisting in launch of Georama


Neil Feuling (former MKT 595 student) is assisting Nihal Advani (who guest presented in MKT 595) with the launch of Georama at Demo in Silicon Valley. Neil is pleased to share that Venture Beat wrote about the launch here:

You can sign up for the beta of their site at


MKT 595: Internet and Interactive Marketing (Sep 5 - Nov 20, 2012)

MKT 595

I will be teaching MKT 595 (Internet and Interactive Marketing) again this year. The class will be taught asynchronously entirely online through the Desire2Learn LMS. The new syllabus is still being worked on, but you can download the old syllabus from here. Once ready, the new syllabus will be posted in the same location.

I would highly suggest you read the teaching evaluations if you are interested in taking the course with me. I have posted evaluations for each time I have taught the class. You can also contact me if you have questions about the course. Registration takes place via Campus Connection. Please note that the class capacity is 40, but there is a reserve capacity rule for overlap courses between Computational Finance and BIT (includes COMFN, CMPFN, MSMIS, MINFO, KGSB). MKT 555 is a prerequisite for this course.

Class announcements and items of interest are posted via Twitter (@MKT595).


E-commerce: Business. Technology. Society


The eighth edition of E-commerce: Business. Technology. Society. 2012 by Kenneth Laudon and Carol Traver has just been published. This is a book I use when I teach MKT 595, and recommend for Practical Internet Marketing.


Pour - Book Launch Party & Signing

Some very good news to share… A former MKT 595 student (Lauren Young) went on to start her own marketing firm after finishing at DePaul, and just wrote her first book. Congratulations Lauren!

Lauren is hosting a Book Launch Party & Signing on Tuesday November 8th at Catalyst Ranch

Hoping that current and former students (and professors) can show their support at her event. Details can be found here.

Tuesday, November 08, 2011 from 6:00 PM to 9:00 PM (CT)

Catalyst Ranch
656 West Randolph Street
Chicago, IL 60661

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MKT 595 Teaching Evaluations

MKT 595 Teaching Evaluations

DePaul has released teaching evaluations to faculty. The teaching evaluations are published as “locked” PDFs through Campus Connection. I have shared my teaching evaluations on this website. The PDFs can be found here.

I have not altered the PDFs, but I have renamed the files.


MKT 595 Syllabus

MKT 595 Syllabus

I have updated the syllabus for MKT 595. The new version is 7.1. The new syllabus can be downloaded here.

Please note that syllabus is subject to change. The most recent version of the syllabus will be posted on my website and on Desire2Learn ( If you discover any errors or discrepancies in the syllabus, please e-mail me so I can make the necessary corrections.


MKT 595 Teaching Evaluations


Teaching evaluations have been released for the College of Commerce. I taught one class in Spring (MKT 595), and have shared my teaching evaluations on this website. This information should help you make an informed decision if you are considering taking this course with me.


Google Online Marketing Challenge Results

Google has posted results from the Google Online Marketing Challenge. Several teams from MKT 595 competed over the spring quarter and did very well indeed:

  • One semi-finalist: in the global top 100 (not including winners)
  • Two strong campaigns: the top 10% of teams not making the semi-finalists list
  • One good campaign: in the 70th to 89th percentile
  • One fair campaign: in the 40th to 69th percentile

Well done everyone!

Full results can be seen here:


MKT 595 - my final class

Paul Marobella (Managing Director, Wirestone/Chicago) has very kindly agreed to takeover teaching MKT 595 (Internet and Interactive Marketing). I am sad to no longer by teaching this great class, but happy to see that there is someone better to take ownership. Paul will be teaching the class in September. Good luck Paul!

Update: Oops - I will now be teaching the September course myself. This will be my final class (and online). I hope Paul will be able to take over the course in 2011.

Advice for the Google Online Marketing Challenge

For the third year running, the course project for MKT 595 will be the Google Online Marketing Challenge. I have sent out details to all currently registered students, but I would like to reiterate that there is a wealth of resources on the Internet to help you excel in the project.

One resource that I want to highlight is Theresa Flaherty’s blog (The Marketing Bridge). The 2009 GOMC Americas winner came from James Madison University, and was taught by Theresa. The team of Rachel Bruton, Meredith Rauh and Brandon Sockwell, worked with a local tour operator,

On Theresa’s blog you will discover relevant and timely advice. Highly recommended.
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