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Advice for the Google Online Marketing Challenge

For the third year running, the course project for MKT 595 will be the Google Online Marketing Challenge. I have sent out details to all currently registered students, but I would like to reiterate that there is a wealth of resources on the Internet to help you excel in the project.

One resource that I want to highlight is Theresa Flaherty’s blog (The Marketing Bridge). The 2009 GOMC Americas winner came from James Madison University, and was taught by Theresa. The team of Rachel Bruton, Meredith Rauh and Brandon Sockwell, worked with a local tour operator,

On Theresa’s blog you will discover relevant and timely advice. Highly recommended.
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