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CIMA 2013 Academic Scholarships

CIMA (Chicago Interactive Marketing Association) now accepting applications for 2013 Academic Scholarships.

Scholarships are available to undergraduate and graduate students attending a Chicago-based university (i.e. DePaul) with a keen interest in pursuing a career in Interactive Marketing.

To apply, please download the application and follow instructions for submission.

All materials must be received by Friday, April 5, 2013.

Email Alison Jensen, Director of Academic Affairs, at

MKT 595 Syllabus Posted

mkt595 syllabus 2012

The syllabus for the upcoming MKT 595 (Internet and Interactive Marketing) course that I teach has been posted. You can view/download it here.


How The Internet Works

A nice little video that explains packet-switching and how the Internet works (to a certain degree):


MKT 595: Internet and Interactive Marketing (Sep 5 - Nov 20, 2012)

MKT 595

I will be teaching MKT 595 (Internet and Interactive Marketing) again this year. The class will be taught asynchronously entirely online through the Desire2Learn LMS. The new syllabus is still being worked on, but you can download the old syllabus from here. Once ready, the new syllabus will be posted in the same location.

I would highly suggest you read the teaching evaluations if you are interested in taking the course with me. I have posted evaluations for each time I have taught the class. You can also contact me if you have questions about the course. Registration takes place via Campus Connection. Please note that the class capacity is 40, but there is a reserve capacity rule for overlap courses between Computational Finance and BIT (includes COMFN, CMPFN, MSMIS, MINFO, KGSB). MKT 555 is a prerequisite for this course.

Class announcements and items of interest are posted via Twitter (@MKT595).

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