Interesting Personalized Marketing
I received a very interesting piece of personalized marketing yesterday - a wall calendar from XanEdu publishing. Faculty in the College of Commerce use XanEdu to create coursepacks and custom content. The calendar from XanEdu nicely reinforces the custom content, by providing images for each month that cleverly incorporates my name in each image. For example, January’s photograph has my name and initials embossed on a champagne cork. November’s image has my name on Millennium Park in Chicago (two levels of customization there - name and city). Anyway, I was pleasantly impressed. The best piece of marketing I have received this year (although the the year is only three days old).