Thursday, January 28, 2010

GOMC: Student Guide now available

Google has just posted the Students Guide for the Google Online Marketing Challenge. The GOMC is a major part of MKT 595 (taught in the Spring Quarter), and is a fantastic learning opportunity. In 2009, 2187 student teams from 57 countries competed in the Google Online Marketing Challenge. The global winner was from Deakin University, Australia. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien was taught by Chia Yao Lee and Bardo Fraunholz, and worked with a local indoor play centre, The 2009 Americas winner came from James Madison University, and was taught by Theresa Flaherty. The team of Rachel Bruton, Meredith Rauh and Brandon Sockwell, worked with a local tour operator, In 2008, over 1600 student teams competed in the GOMC. The global winner was from University of Western Australia and was taught Dr. Fang Liu. The team of Aaron Balm, Lauren Bobridge, Amy Smith, Victor Tsen and Arina Usikov worked with a local rock-climbing centre, The 2008 Americas winner came from Pennsylvania State University and was taught by Jim Jansen. The team of Caroline Furey, Joe Lewis, Matthew Maisel, Daehee Park and Tonya Podkuiko worked with a local tourism and information site, DePaul has competed in the GOMC every year, with several teams in each MKT 595 class: The MKT595 2009 ranking was:
  • 2731472472: Good Campaign
  • 8491639672: Fair Campaign
  • 9725648323: Good Campaign
  • 9831632978: Good Campaign
The MKT 595 2008 ranking was:
  • 1931930990: Campaign Ineligible
  • 5442838437: Americas Semi-Finalist
  • 5915469286: Americas Semi-Finalist
  • 7359031935: Good Campaign
  • 7916983884: Fair Campaign

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Wednesday, January 13, 2010

MKT 595: Syllabus

I have posted a temporary version of the syllabus for the Spring 2010 (March 29 - June 7). I will be making some minor changes over the week and will post version 6.2 shortly. Registration is available through Campus Connection. More information about the course can be found on the MKT 595 webpage.

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Monday, December 14, 2009

MKT 595: Google Online Marketing Challenge

MKT 595 (Internet and Interactive Marketing) will be taught again in the Spring quarter. The class project will be to compete in the Google Online Marketing Challenge. I will post more information in the syllabus and the class. In the meantime, I highly suggest you investigate these resources:

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Thursday, September 10, 2009

MKT 595 - Online Class Started Wednesday

The online version of MKT 595 started on Wednesday. If you have been unable to login to the course, please get in touch with me immediately.


Tuesday, July 28, 2009

Google Online Marketing Challenge Results

Google recently published the GOMC 2009 results. This year MKT 595 had four teams competing. Our teams did not rank as semi-finalists this year, but ranked extremely competitively with three “Good Campaigns” and one “Fair Campaign.” Well done to the MKT 595 teams! You were operating in less than ideal conditions with a highly compressed timeline. I hope the experience was both fun and worthwhile. I certainly enjoyed the experience.

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Tuesday, July 14, 2009

MKT 595: Internet Marketing – Updated Syllabus

I have updated the syllabus for the next iteration of MKT 595: Internet Marketing. The syllabus PDF can be downloaded here.
The next course will be taught entirely online from September 9 - November 24, 2009.
More information on the course can be found here:
Twitter will be used in the course:

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Tuesday, July 7, 2009

MKT 595 Updates / Free

I will be teaching MKT 595 again in Autumn (in a fun, totally online fashion). I am in the process of reviewing material and assembling new research. I anticipate that Free (the new book by Chris Anderson) will be part of the mix.
The book and an audio file are available for free (naturally enough) in a limited format:

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Thursday, July 24, 2008

GOMC: Just arrived

Just arrived in the mail today....

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Wednesday, July 16, 2008

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools.

The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are:

  1. Bark-a-holics Business: PAWS Chicago
    1. Yi-Chuan Chen
    2. Sara Farnsworth - Team Captain
    3. Jennifer Purcell
    4. Milena Georgieva Smatrakaleva
    5. Cody Smith
  2. .MKT Business: Lalo's Mexican Restaurant
    1. John Carlin
    2. Kathy Meus
    3. Kat Seiffert - Team Captain
    4. Lauren Young
  3. The Six Amigos Business: Ramona Design Studio Team Blog:
    1. Matthew Carson
    2. Dona Eliescu
    3. Syed Mubashir Hussain
    4. Clark White - Team Captain

Overall results can be found here. Excellent work by the entire class. Well done!


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Friday, March 7, 2008

Guest Lectures

I have been preparing materials for the MKT:595 Internet Marketing class here at DePaul. Some experts in the industry have kindly offered to be filmed for the upcoming classes. Ed Brill came into DePaul last Thursday and we filmed him against a greenscreen. We should have this footage converted to RealMedia and iTunes/iPod/iPhone clips fairly shortly. I am really excited about having industry experts available to our students in this format. I find that there is only so much information that can be processed in a “live” class. Having access to engaging presentations in a portable, recorded format improves the learning experience. So far we have been lucky to gain the insight of: I have a few more folks preparing to be filmed over the next month. I think DePaul students will love to see these guest lectures.

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Monday, January 21, 2008

Google Online Marketing Challenge

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation:

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