Current behavioral targeting is little more than contextual targeting—presenting ads based on sites a consumer visits or retargeting consumers who saw a particular ad before. To truly live up to its promise, behavioral targeting should be based on much more, including actual transactional behavior, both online and offline—taking advantage of an offer or making a purchase—and should factor in demographic data for the most complete picture of each individual consumer. This allows us to predict behavior - the holy grail of every marketer.
On September 19th CADM is offering a special breakfast meeting featuring Matt Wise, CEO of Q Interactive, a 10-year-old, industry-pioneering company in targeted online marketing. Hosted by the Interactive Marketing SIG, this event is open to the CADM community as well as guests, clients, and non-members.
7:30 a.m. - Registration and networking
8:00 a.m. - Program
- When: Friday, September 19, 2008 8:00 AM to 9:00 AM
- Where: Q Interactive Headquarters, One North Dearborn, 12th Floor
- Contact: George Buckley
- Speaker: Matt Wise, CEO Q Interactive
- Host: Interactive Marketing
|Register: ||CADM Member ||Non-Member ||SIG Member |
|by 9/18/2008 ||$25.00 ||$35.00 ||$25.00 |
|after 9/18/2008 ||$30.00 ||$40.00 ||$30.00|
Labels: behavioral targeting, CADM