Wednesday, July 16, 2008

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools.

The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are:

  1. Bark-a-holics Business: PAWS Chicago
    1. Yi-Chuan Chen
    2. Sara Farnsworth - Team Captain
    3. Jennifer Purcell
    4. Milena Georgieva Smatrakaleva
    5. Cody Smith
  2. .MKT Business: Lalo's Mexican Restaurant
    1. John Carlin
    2. Kathy Meus
    3. Kat Seiffert - Team Captain
    4. Lauren Young
  3. The Six Amigos Business: Ramona Design Studio Team Blog:
    1. Matthew Carson
    2. Dona Eliescu
    3. Syed Mubashir Hussain
    4. Clark White - Team Captain

Overall results can be found here. Excellent work by the entire class. Well done!

 

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