Sunday, November 8, 2009

CADM Luncheon: Cloud Computing and CRM

CADM has an upcoming luncheon that may be of interest to you:

Cloud Computing and CRM: The Effect on Sales & Marketing of On-Demand CRM and

What is "cloud computing" and "on-demand CRM"? What role do they play with sales and marketing? What effect is having in the marketplace, and why is it transforming so many businesses?

Join us on Wednesday, November 11th, as we explore cloud computing and its effect on the current practice of CRM. We'll explain how on-demand CRM - and better distribution of customer information - is changing the practice of sales and marketing as we know it. Finally, we'll probe Sales 2.0, show how on-demand CRM supports the integration of sales and marketing, and then pull it all together with a case study demonstrating the impact of


  • Dan Strunk, Managing Director, Center for Sales Leadership, DePaul University
  • Kevin Turner, Principal, Model Metrics (one of the nation's leading partners).

Click here for more information and to register

  • Day: Wednesday, November 11th
  • Time: 11:30 AM to 1:00 PM
  • Location: Petterino's Restaurant (entrance at 50 West Randolph)
  • Cost: $44/CADM members, $59/non-members.

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Wednesday, August 19, 2009

Sports and Interactive Media

The CADM is holding the perfect event for the interactive marketer who is also a sports fan. On Wednesday, September 23, 2009 the CADM has an impressive panel of luminaries sharing their expertise.

Naturally enough the event will take place at Harry Caray’s Restaurant in Chicago.

The event kicks off at 5:30 p.m. and concludes with an open bar and hors d’oeuvres.

Moderator: Josh Grou, Business Development, Branded Entertainment Google/YouTube and Instructor, Sports Media and Broadcast Relations, Kellogg MSA program


  • Joseph A. Inzerillo
    SVP, Multimedia & Distribution at Major League Baseball (MLB)
  • Ryan Huzjak
    Director of Corporate Sales, Chicago Bears
  • Mike Maguire
    Digital Sales Director, Midwest Region, ESPN Chicago
  • Elly Deutch
    Marketing and New Media Manager, Chicago Red Stars
  • Valerie Waller
    Director of Marketing & Communications, Chicago 2016
  • When: Wednesday, September 23, 2009 (5:30 p.m. - 7:00 p.m.)
  • Where: Harry Caray’s Restaurant – 33 West Kinzie Street (State & Kinzie), Chicago

For more information visit the CADM's website.

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Tuesday, August 5, 2008

CADM Special Breakfast Meeting: “The Next Generation of Behavioral Targeting”

Current behavioral targeting is little more than contextual targeting—presenting ads based on sites a consumer visits or retargeting consumers who saw a particular ad before. To truly live up to its promise, behavioral targeting should be based on much more, including actual transactional behavior, both online and offline—taking advantage of an offer or making a purchase—and should factor in demographic data for the most complete picture of each individual consumer. This allows us to predict behavior - the holy grail of every marketer.

On September 19th CADM is offering a special breakfast meeting featuring Matt Wise, CEO of Q Interactive, a 10-year-old, industry-pioneering company in targeted online marketing. Hosted by the Interactive Marketing SIG, this event is open to the CADM community as well as guests, clients, and non-members.

7:30 a.m. - Registration and networking 8:00 a.m. - Program

  • When: Friday, September 19, 2008 8:00 AM to 9:00 AM
  • Where: Q Interactive Headquarters, One North Dearborn, 12th Floor
  • Contact: George Buckley
  • Speaker: Matt Wise, CEO Q Interactive
  • Host: Interactive Marketing
Register: CADM Member Non-Member SIG Member
by 9/18/2008 $25.00 $35.00 $25.00
after 9/18/2008 $30.00 $40.00 $30.00

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Tuesday, June 17, 2008

Upcoming CADM Event: Getting More Out of Your Online Budget

Topic: Getting More Out of Your Online Budget Moderator: Ellis Booker – Editor, B2B Magazine


  • Jason Ferrara – VP Corporate Marketing,
  • Cliff Langston – Director of Global Marketing, Sigma-Aldrich Corporation
  • Barbara Mousigian – Senior Director of E-Commerce, CDW
  • Karen Breen Vogel – President/CEO, ClearGauge

When: Thursday, July 10, 2008

  • 5:30 p.m. Reception
  • 6:00 p.m. Program
  • 7:00 p.m. Open Bar (Beer & Wine) & Appetizers

Where: Fulton’s on the River, 315 N LaSalle St – Chicago, IL

Hosted by: B-to-B and Interactive Marketing SIGs

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Thursday, January 31, 2008

Google Event

The CADM and Google are hosting an event in March that looks very interesting indeed. Here is what CADM has to say:
In the ever-changing digital world it can be difficult to keep up with the latest and the greatest. However, even in the midst of so much innovation and adjustment, it is possible to notice some distinct trends emerging. Wouldn’t you like to know what these trends are? Wouldn’t you like to know Google’s perspective on them?
Join CADM on March 5th as Jim Lecinski, Midwest Director for Google, explores how these future trends are impacting direct marketers and best practices. Learn how offline and online can effectively work together, what it means to be “always on”, and how you can capture the “moment of relevance”. Mr. Lecinski heads up Google’s Chicago operation and has nearly 20 years of integrated marketing and online advertising experience, so CADM is excited he has agreed to share his vast marketing knowledge with us!
This evening presentation is being held at Google Inc. In addition to the program, it will feature lots of networking, appetizers, and drinks. Space is limited, so register today to guarantee your spot. This event is open to the CADM community as well as guests, clients, and non-members. Speaker: Jim Lecinski, Midwest Director, Google Inc. When: Wednesday, March 5, 2008 5:30 p.m. Networking & Reception 6:00 p.m. Program 7:00 p.m. Networking & Reception Where: Google Inc. 20 West Kinzie Street Chicago, Illinois Hosted by: Interactive Marketing SIG Sponsored by: Google Inc. & CADM Cost: CADM Member $25, CADM Non-Member $35

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Tuesday, October 23, 2007

Podcasting…From Music To Marketing Success

A little bit of shameless self-promotion: I will be presenting a short session on podcasting (Podcasting…From Music To Marketing Success) for the CADM’s 8th Annual Bob Stone Education Day. This will take place on Wednesday, November 7, 2007. I will be presenting from 9:00 a.m. until 10:15 a.m. but the event will be all day. The presentation should be fun. I am looking forward to participating. Online registration is available at

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Wednesday, June 20, 2007

Second Life

I wrote a short article for the CADM (Chicago Association of Direct Marketing) Interactive SIG which was published in this month's adMarks. I have reproduced the article below:

Many marketers are busy enough in their first life but a savvy few are starting to experiment with Second Life.

Second Life is a virtual world that you enter through your Internet-connected computer. To many it looks a little like the game The Sims (one of the most popular computer games ever). To others this is the nearest thing to the movie The Matrix.

Second Life allows you to enter as an avatar and explore a world created by its inhabitants. Ever wanted to live in sprawling mansion overlooking the sea? Well, if you cannot afford to in real life you might be able to buy or create your dream house in Second Life. Ever wanted to change how you look? You can look like anything - and we mean anything - in Second Life. Your avatar can look like you, but if you wanted to you could equally be a six-foot tall rabbit in a wedding dress.

Established companies like BBH, Dell, IBM and Leo Burnett have already staked a claim in this virtual world. If you are using the Internet to market yourself or your company you should strongly consider setting up your virtual shingle in Second Life.

Creating an account is fairly straightforward. You can experiment and create an avatar for free. However, if you want to build or sell your skills then you need to pay Linden Labs, the creators of Second Life, a monthly fee. Second life has its own virtual currency (Linden Dollars) that inhabitants use in a thriving economy but a real living can be made. One of the most celebrated landowners in Second Life is Anshe Chung who is said to make over $150,000 a year from renting out properties and other deals. Some Second Life inhabitants can give up their real life day jobs and make more money online. Residents can convert currency (which fluctuates due to supply and demand) to and from Linden Dollars. The current rate is abut 250 Linden Dollars (L$) to the US Dollar.

Existing businesses like Apple and Best Buy have mirrored their retail experience in Second Life. University professors have brought their students and classes to the world. Marketing professionals have made the jump too. When Crayon launched as a new marketing agency its primary location was Second Life. For Crayon's less computer-friendly clients it has offices in Boston, New York, San Francisco and Westport.

Tech tools like e-mail, webpages, IM, VOIP and mobile cellphones have been a godsend to marketers as new ways to communicate and connect with their audience. Second Life opens up an entirely new arena in which to play.

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