Upcoming CADM Event: Getting More Out of Your Online Budget

Topic: Getting More Out of Your Online Budget Moderator: Ellis Booker – Editor, B2B Magazine Panelists: Jason Ferrara – VP Corporate Marketing, CareerBuilder.com Cliff Langston – Director of Global Marketing, Sigma-Aldrich Corporation Barbara Mousigian – Senior Director of E-Commerce, CDW Karen Breen Vogel – President/CEO, ClearGauge When: Thursday, July 10, 2008 5:30 p.m. Reception 6:00 p.m. Program 7:00 p.m. Open Bar (Beer & Wine) & Appetizers Where: Fulton’s on the River, 315 N LaSalle St – Chicago, IL Hosted by: B-to-B and Interactive Marketing SIGs

Guest Lectures

I have been preparing materials for the MKT:595 Internet Marketing class here at DePaul. Some experts in the industry have kindly offered to be filmed for the upcoming classes. Ed Brill came into DePaul last Thursday and we filmed him against a greenscreen. We should have this footage converted to RealMedia and iTunes/iPod/iPhone clips fairly shortly. I am really excited about having industry experts available to our students in this format. I find that there is only so much information that can be processed in a “live” class. Having access to engaging presentations in a portable, recorded format improves the learning experience. So far we have been lucky to gain the insight of: Phil Gomes Jessica Jackson Ed Brill I have a few more folks preparing to be filmed over the next month. I think DePaul students will love to see these guest lectures.

Google Event

The CADM and Google are hosting an event in March that looks very interesting indeed. Here is what CADM has to say: In the ever-changing digital world it can be difficult to keep up with the latest and the greatest. However, even in the midst of so much innovation and adjustment, it is possible to notice some distinct trends emerging. Wouldn’t you like to know what these trends are? Wouldn’t you like to know Google’s perspective on them? Join CADM on March 5th as Jim Lecinski, Midwest Director for Google, explores how these future trends are impacting direct marketers and best practices. Learn how offline and online can effectively work together, what it means to be “always on”, and how you can capture the “moment of relevance”. Mr. Lecinski heads up Google’s Chicago operation and has nearly 20 years of integrated marketing and online advertising experience, so CADM is excited he has agreed to share his vast marketing knowledge with us! This evening presentation is being held at Google Inc. In addition to the program, it will feature lots of networking, appetizers, and drinks. Space is limited, so register today to guarantee your spot. This event is open to the CADM community as well as guests, clients, and non-members. Speaker: Jim Lecinski, Midwest Director, Google Inc. When: Wednesday, March 5, 2008 5:30 p.m. Networking & Reception 6:00 p.m. Program 7:00 p.m. Networking & Reception Where: Google Inc. 20 West Kinzie Street Chicago, Illinois Hosted by: Interactive Marketing SIG Sponsored by: Google Inc. & CADM Cost: CADM Member $25, CADM Non-Member $35

College of Commerce Faculty Introductions

Another video has been added to iTunes U this week. In this video introduction Patrick J. Murphy explains his teaching philosophy and background. He also demonstrates his prowess in Chinese (Mandarin) language. This video, and others, can be downloaded by following this link to iTunes U.

Reading Office 2008 documents on the Mac

Microsoft has a file converter for those annoying situations when someone sends you an Office 2008 file.

Google Online Marketing Challenge

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation: Student Guide Textbook Guide to Running Your AdWords Account

Featured in the Sun-Times

Sandra Guy wrote a nice feature ('New movement' in education) in the Chicago Sun-Times that covers some of the podcasting and vodcasting work we have been doing to enhance our College of Commerce MBA courses. We still have plenty of work to do but it is gratifying to get exposure like this. Not mentioned in the article is the IDD (Instructional Design and Development) department here at DePaul. IDD helped us create greenscreen introductions for staff and faculty. They do great work.