When you are reviewing a Web site, look for...

• Purpose
• Aesthetic Design
• Navigation
• Content

Purpose

• Is the site successful in its stated or implied purpose?
• If the purpose is not explicitly stated, can you tell what the purpose of the site is anyway?
• Is the site's purpose to:
  • Sell?
  • Entertain?
  • Inform?
  • Something else?

Aesthetic Design

• Is the design/layout aesthetically pleasing?
• Does the design/layout help or hinder the readability, navigation and accessibility of the site?

Navigation

Navigation is very important. It can make the difference between a good and a bad experience for the user.

Most people ask four basic questions when they are getting around (anything)...

• Where am I?
• Where can I go?
• How will I get there?
• How can I get back to where I was before?

Successful and useful navigation should...

• Be easily learned
• Remain consistent
• Provide feedback
• Offer alternatives
• Provide clear visual messages
• Use clear and understandable labels

Does the site you're reviewing fulfill these goals?

Content

• Does the content relate to and support the site's purpose?
• Does it use a simple and natural dialogue?
• Does it 'speak the language' of the site's target audience?
• Is the tone consistent throughout the site?

Review Process

• Go through the site one page at a time.
• Make notes about your first impressions and thoughts as you go. Don't try to remember what you have seen and experienced.
• First time through: focus on the content and overall design.
• Second time through: review the navigation.