Customer Case Research


Christensen, Clayton M., Scott Anthony, Gerald Berstell, and Denise Nitterhouse. "Finding the Right Job for Your Product", MIT Sloan Management Review, Spring 2007, p. 38-47, Reprint 49301. (


Berstell, Gerald and Denise Nitterhouse. “Let the Customer Make the Case”, Strategy&Innovation, Harvard Business School Publishing and Innosight, Vol. 3, No. 2, March-April 2005, p. 9-12. (Not currently available online.)


Berstell, Gerald and Denise Nitterhouse.Target Situations, Not Demographics”, 2004, working paper, please do not quote without permission.


Nitterhouse, Denise, and Gerald Berstell. “Tell Us More”, Journal of Accountancy, July 2003, pp. 35-38.


Berstell, Gerald and Denise Nitterhouse.Asking All the Right Questions”, Marketing Research, Fall 2001, Vol. 13 No. 3, pg. 14-20.


Berstell, Gerald and Denise Nitterhouse.Tell Me a Story: Using Case Studies to Discover Unmet Needs”, Nonprofit World, Vol. 17 No. 5, September/October 1999, pp. 33-35.


Berstell, Gerald and Denise Nitterhouse.Looking ‘Outside the Box’”, Marketing Research, Summer 1997, Vol. 9, No. 2., pp. 4-13.



Digital Production Strategies

“Digital Production Strategies for Scholarly Publishing” is a white paper written for the University of Chicago Press, supported by a grant from the Andrew W. Mellon Foundation.


Other research papers and presentations currently available include:


“Nonprofits and Information and Communication Technology”

An earlier version of this paper was presented as “Incorporating Information Technology in Nonprofit Education”, ARNOVA 2001 Research Abstracts, presented at the Association for Research on Nonprofit and Voluntary Organizations (ARNOVA) 30th Annual Conference, Miami, FL, December 1, 2001.


“An Exploratory Investigation of Information Technology Literacy Among Undergraduate Business Students”, Proceedings of the Midwest Business

Administration Association Annual Meeting—Information Systems (presented at

the Midwest Business Administration Association 38th Annual Meeting, February

27, 2002).


“Emerging Information Technology Applications for Nonprofit Organizations”, presented at the Association for Research on Nonprofit and Voluntary Organizations (ARNOVA) 28th Annual Conference, Arlington, VA, November 5, 1999, ARNOVA 1999 Research Abstracts, p. E10.3.