0 Text Readings:
Chapters
on: Customer Driven Marketing/Intro, Strategic & Marketing
Planning, The Marketing Environment, Marketing Research,
Market Segmentation, Consumer Behavior, Product Strategies,
Brand Management/New Products, Price Determination,
Managing Pricing, Marketing Channels, Direct Marketing &
Marketing Resellers, Integrated Marketing Communications,
Advertising, Sales Promotion & PR
To be completed
with reading
0 Current News Articles:
Submit 6-10 current
news articles related to marketing with key points highlighted
0 Project:
Written paper
8-12 pages double spaced with bibliography attached
Topic to be approved
by instructor and outline to be reviewed by instructor first
A marketing
plan outline is provided for guidance
Note: A hard copy draft must be submitted & instructor
feedback given prior to final paper submission.
Some resources that may be of help: