1. List the 4 elements
of the marketing mix.
2. List 4 categories of environmental
trends and give an example of how each
might affect
a hospital.
3. List 4 specific ways to
segment the cigarette market.
4. Before introducing a new
men's cologne, list 5 questions you would to have the
answers
to concerning consumer needs and behavior.
5. What are the 4 stages of
the product life cycle and give an example of a product
in each
stage.
6. Name 4 factors to consider
when determining prices.
7. Define the following:
intensive distribution strategy
skimming strategy
differentiated marketing
demographics
family brand
marketing
8. Name 2 sales promotion tools.
9. List an advantage and disadvantage
of each of the following methods of survey
research:
telephone
personal interview
10. List an advantage and disadvantage of each of the following advertising media:
television
newspaper
magazine