The New Arts of Persuasion: Contemporary Media, Communications, and Rhetoric

Lecture and Class Materials

As a supplement to and preparation  for class discussion, students should review carefully the following webpages. After reviewing each block of  material, students can test their comprehension by taking a short diagnostic quiz. (Simply click beside the  icon at the bottom of each page.) 

• Classical Rhetoric
• Communication Theory
• Semiotics
• Hot and Cool
• Typography, Layout, and Graphic Design
• Visual Designs for Complex Information