You are at:

AI in Marketing

Stacks Image 1150
The AI in Marketing: Hands On course is tailored for individuals who possess a fundamental understanding of marketing principles and data analysis skills, who now need to add understanding of AI and its capabilities to their skillset. Without sounding too flippant, that is almost everyone in the marketing industry.

MKT 595: Internet & Interactive Marketing

Stacks Image 1131
MKT 595 is a MBA course I taught twice a year from 2008 - 2010 in both web-enhanced in-class versions (Spring) and fully online (Autumn). From 2012, I taught this class entirely online (Fall Quarter only). The syllabus from the last class I taught is available here. I am taking a break from teaching this course.

Practical Internet Marketing

Stacks Image 1138
I have been teaching Practical Internet Marketing since 2006 (online and on-campus). The class is now taught as a Flex course - you can attend on-campus or online via Zoom.

Search Engine Optimization

Stacks Image 1145
I am not teaching the SEO Seminar at the moment - much of the material is covered in the second week of Practical Internet Marketing.

Guest Presentations

I also make the occasional guest presentation in other DePaul classes. Previous guest presentations have included:
  • AI 284 - The Brave New World of Marketing Communications
  • Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program
  • MBA Primer
  • MKT 323: Content Marketing
  • MKT 398 Special Topics
  • MGT 590: Management of Innovation & Technological Change
  • SNL Special Topics
 You are at: