MKT 595: Internet & Interactive Marketing

MKT 595 was a MBA course I taught twice a year from 2008 - 2010 in both web-enhanced in-class versions (Spring) and fully online (Autumn). I have reluctantly decided to stop teaching this course face-to-face.

• Information on the eleven-week course
• MKT 595 Syllabus (PDF) (from 2010)
• Online registration (Campus Connection)

Practical Internet Marketing

I have been teaching Practical Internet Marketing since 2006. There are two versions - online and in-class.

• Information on the six-week certificate program
• Syllabus for the in-class version
• Syllabus for the online version
• Online registration for the in-class version (via DePaul CPE)
• Online registration for the online version (via DePaul CPE)

Search Engine Optimization

I am not teaching the SEO Seminar at the moment - much of the material is covered in the second week of Practical Internet Marketing.

• Information on the one-day seminar

Guest Presentations

I also make the occasional guest presentation in other DePaul classes. Previous guest presentations have included:

• AI 284 - The Brave New World of Marketing Communications
• Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program
• MKT 398 Special Topics
• MGT 590: Management of Innovation & Technological Change
• SNL Special Topics