Class Schedule for Marketing Strategies Class


 

Class  Topic Chapter Readings Assignments Key Events
Class 1 Marketing Concept 1,2
Class 2 The Environment 3
Class 3 Consumer Behavior 9 Journal Purchase/article Quiz 1
Class 4 Segmentation/Research 7,8 Paper topics due Team Case I
Class 5 Product Strategy 11,12 Quiz 2
Class 6 Pricing Strategy 13, 14 Article on product Team Case II
Class 7 Distribution Strategy 15, 16 Quiz 3
Class 8 Promotion Strategy 17,18 Article on price/distr
Class 9 Promotion Strategy Quiz 4, Papers due
Class 10 Wrap up Relections due
*Readings based on 11th edition of the book, if you have a different edition, contact me

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