Exploring the world of marketing...
consumer research, target markets, branding, pricing, advertising
...and more
Offered for F-X :
Understands
the key variables in the marketing decision
making process and can analyze and develop
appropriate
marketing strategies
and
H-2-G: Can evaluate the role of mass media or technology in
society
Text Used: Contemporary
Marketing , Boone, Louis E. and Kurtz, David L.,
Current Edition, Thomson South-Western