| Class | Topic | Chapter Reading | Key Events |
| #1 | Overview/The Offer | 1,5 | |
| #2 | Direct Mail | 3, 4, 14, 9 | |
| #3 | Print/Testing | 6, 7, 16, 21 | |
| #4 | TV, Email | 8, 11, 12 | Quiz |
| #5 | Wrap up/discussion | Mini-project due |
Resources that may be of help:
The Direct Marketing Association