For F-X Competence:

Critique an existing direct response advertisement or create your own.
Include rationale for strategies used.  Turn in ad with your write-up.

The following should be covered:

I.     The Situation/Background

II.    Objective(s) of the Advertisement

III.  The Target Audience

IV.    Strategies

          A. The Offer
          B.  Media Used/List Selection
          C.  The Creative
          D.  Testing
 
 
 

For H-2-G Competence:

Write a paper analyzing the role and impacts of a direct response medium such as telemarketing or e-mail on business practices and consumers in the United States (requires library research). Contact instructor to design project and get outline approved.