An advertising class that explores "direct response advertising":

... direct mail, email marketing, catalogs, tv commercials and 
other ad with an 800#, website or other device for consumers
to respond for more information or to buy...

Particular emphasis will be placed on techniques that work to make an ad
successful.

Competence Offered: F-X:   Understands concepts, terminology and techniques unique to direct marketing

  OR
 

Competence Offered: H-2-G :   Can evaluate the role and impact of mass media or information technology on society
 

Text Used: Successful Direct Marketing Methods,  Bob Stone and Ron Jacobs, McGraw-Hill,
                    Current edition
 

Learning Experience     Schedule    Mini-Project     Home