Go to Marketing Tools for:

2-6     Mitchell, Susan, "Better than a Refund", Marketing Tools, July, 1997, 26-  29.

2-7     Klein, Matthew, "Going to the Source", Marketing Tools, January/February, 1998,
          34-37        (List of B-to-B research providers)

4-7     Monmonien, M, Carto-caveats, Marketing Tools, 9/95,10,12-14

8-5      Mena, J. "Mine your own Business", Marketing Tools, March, 1998, 44-50
           (Example of decision tree)

Go to American Demographics for:

8-6     Lach, J. "Data mining digs in". American Demographics, July, 1999, 38-45.

Go to Business Geographics for:

2-8     Claytor, Tim, "A Primer-Mining for Data Nuggets", Business Geographics, June, 1998,
             24-28.

4-8     Reid, Cindy, "Territory is more than Geography", Business Geographics,  February, 1998
           28-29.

4-9     Pinals, David, "Choosing a mapping software package that suits your company's needs",
        Business Geographics, July, 1998, 28-30.

8-7      Rando, Joe, "Select Better Sites", Business Geographics, May, 1998, 28-30.

Go to Acxiom for:
3-4       Barrett, J. Databasing in the 90's: data and what we're doing with it!

Go to supersites for:

10-2   Mirani, R. Strategic marketing, tactical automation. Knowledge Management, May, 1999.