PPT Slide

Potential Entrants Morningstar

Wyatt

Fidelity

Suppliers

Dell 486 PC’s

IBM OS/2

Lotus Notes

Industry Competitors/ Fidelity

Rivalry Among Existing Firms

Buyers

Fortune 500 Firms

Substitutes

1. Less Expensive, Paper-Based Approach

2. In Sourcing

Bargaining power of suppliers

Threat of new entrants

Bargaining power of buyers

Threat of substitute products or services

FIVE FORCE MODEL

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