PPT Slide
Top management leadership and commitment
Continuous improvement focus
Continuous education and training
Continuous recognition and reward
Participative management and employee empowerment
Convince top management of benefits of becoming market driven.
Communicate and demonstrate management’s commitment.
Establish focal point and recruit other qualified individuals.
Increase amount of customer-oriented interdepartmental teamwork.
Introduce market-driven strategic planning process.
Apply tools of market research, auditing, marketing training, and consulting.
Create and use market-based performance measures.
Develop new improvement programs with customer-oriented professionals.
Develop customer commitment throughout enterprise.
Monitor progress toward objectives.
Steps to Becoming a Customer- and Market-Driven Enterprise