PPT Slide
What Drives the Competitor
What the Competitor Is Doing and Can Do
At all levels of management and in multiple dimensions
How the business is currently competing
COMPETITORS RESPONSE PROFILE
Is the competitor satisfied with its current position?
What likely moves or strategy shifts will the competitor make?
Where is the competitor vulnerable?
What will provoke the greatest and most effective retaliation by the competitor?
Held about itself and the industry
Both strenghts and weaknesses
The Components of a Competitor Analysis