Valuing Knowledge

Company Knowledge Capital Asset

Merck $110 bill. R&D

DuPont $41 bill. R&D

Coca-Cola $60 bill. Brand

Phillip-Morris $160 bill. Brand

Dell $86 bill. Mktg.

Intel $170 bill. Tech.

MSN $211 bill. Dev.

AOL $190 bill. Cust. base

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