Factor: Customer

• Model: Direct-tot-customer
  • The shortest distance between a customer and a firm is one click

• Model: Metamediaries
  • Customers are in Metamarkets
  • Products are bundled w/value
  • One-stop-convenience

• Communities of Commerce
  • From EDI to interaction
  • i.e. Cisco = 90% of software upgrades over the internet, 70% of support

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