Verbal Comparisons
John Hummel and I
found that verbal magnitude comparisons (e.g., This portion is larger
than that portion,
Product A is more expensive than Product B, I am older than Susan is, I
am
happier today than I was yesterday, and so forth) systematically bias
how
people perceive, conceptualize, judge, and recall magnitude values.
Such
magnitude comparisons are very common in everyday conversation and
comparisons
that people articulate to themselves subvocally appear to be
ubiquitous. So the effects of these verbal comparison-induced biases
are likely to be pervasive.
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