Verbal Comparisons

    John Hummel and I found that verbal magnitude comparisons (e.g., This portion is larger than that portion, Product A is more expensive than Product B, I am older than Susan is, I am happier today than I was yesterday, and so forth) systematically bias how people perceive, conceptualize, judge, and recall magnitude values. Such magnitude comparisons are very common in everyday conversation and comparisons that people articulate to themselves subvocally appear to be ubiquitous. So the effects of these verbal comparison-induced biases are likely to be pervasive.

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