About Us Page
So many "About Us" pages are a waste of HTML. The vast majority of "About Us" pages are simply boring, stiff, and tightly clenched pages. Though not every customer wants to know more about you, don't disappoint those who do. Rethinking and rewriting your "About Us" page could result in higher conversion from those who encounter it.
Your "About Us" page should:- Let customers see a more human side of your company/organization.
- Tell your company's story. McDonalds's does a nice job with this, as does Dave and Busters. A company history timeline is a great way to highlight achievements without braggadocio. What do you think about CDM's "About Us" page?
- Reflect your company's passion. Check out Nike.com's "About Us" page.
- Reflect your company's personality. If you're a fun company, your "About Us" page should be fun.
- Let the customer inside your company.
- Reiterate your company's competence to serve the customers by using all the above tools.
If you're struggling to find customer-centric content to put on this page, here are some examples of visitor questions you can answer on it:
- Why do you do what you do?
- Who are the people behind the company?
- What kind of people will I be working with/buying from?
- What does your company stand for?
- What does your company stand against?