Attributes of Innovations
Relative advantage - The innovation is technically superior (in terms of cost, functionality, “image”, etc.) than the technology it supersedes.
Compatibility - The innovation compatible with existing values, skills, and work practices of potential adopters.
Complexity - The innovation is relatively difficult to understand and use.
Trialability - The innovation can be experimented with on a trial basis without undue effort and expense; it can be implemented incrementally and still provide a net positive benefit.
Observability - The results and benefits of the innovation’s use can be easily observed and communicated to others.