Example: Effects of Metaphor on Memory for Text
40 participants each read 20 stories. Version 1 of each story had the same metaphor used twice in the story. Version 2 had 2 different metaphors used in the story. Each participant read version 1 of half the stories, and version 2 of the other half. After reading the stories, participants recalled sentences from the story. Participants had better memory for the stories that used a single metaphor twice than for stories that used two different metaphors.