DePaul University Libraries

 


ADVERTISING: SELECTED SECONDARY SOURCES  

I. INDUSTRY BACKGROUND

Encyclopedia of Advertising R.659.103 A244m2003 G152e great resource for getting background on advertising in specific industries/product lines, major campaigns and icons through history, analysis of advertising to specific populations, e.g., women, ethnic minorities, children, etc.
Encyclopedia of Associations  R.061 G152e (Reference Desk) trade association web sites often provide facts, statistics and free reports
Encyclopedia of Emerging Industries  R.338.003 E56g (Reference Desk) or online via Business & Company Resource Center www.lib.depaul.edu/eresource/database.asp 
S&P Industry Surveys R.332.63 S785 (Reference Desk) or online via Standard and Poor's NetAdvantage  www.lib.depaul.edu/eresource/database.asp

II. COMPETITION

Brands and Their Companies    R.658.827 C953ta1or online via Business & Company Resource Center www.lib.depaul.edu/eresource/database.asp   
Encyclopedia of Consumer Brands    R.658.8343 E56s1994
Market Share Reporter    R.658.83 M345 (Reference Desk) or online via Business & Company Resource Center www.lib.depaul.edu/eresource/database.asp 
Million Dollar Directory    R.338.0973 D897m or online via  Million Dollar Database www.lib.depaul.edu/eresource/database.asp 
Standard Directory of Advertisers R.659.102573 S785b
Superbrands (Annual October supplement to Brandweek)    Per.659.05 A244na
Thomas Register of American Manufacturers     R.338.0973 T46 or www.thomasnet.com   

III. DEMOGRAPHICS/PSYCHOGRAPHICS

Many of the Web-based resources list below and others not listed  can be accessed from the Libraries home page via the path Research by subject ==> Marketing ==> Demographics

American Decades  R.973.9 A512
American FactFinder  http://www.census.gov
Baby Boom: Americans Born 1946-1964 R.305.244 R961b2004
Consumer Confidence Survey R.658.834 C758
Demographics USA: Zip Edition   R.658.8 S963 (Reference Desk)
Generation X: Americans Born 1965-1976 R.305.242 G326n2004
Lifestyle Market Analyst   R.658.834 L722 (Reference Desk)
Millennials: Americans Born 1977-1994 R.305.235 M646n2004
MRI Research Reports   R.658.83 M939 (Reference Desk) CD-ROM only available at Loop
Older Americans: a Changing Market R.305.26 O44n2004
Pew Internet & American Life Project  http://www.pewinternet.org
Statistical Abstract of the United States   R.317.3 U585 (Reference Desk) or http://www.census.gov/compendia/statab/2007edition.html
Wise Up to Teens: Insights into Marketing and Advertising to Teenagers R.658.83408 M345c1999

 

IV. ADVERTISING

Ad $ Summary   R.659.1 A189 (Reference Desk)
Advertising Age   Per. 659.05 A244 or at www.adage.com (free registration required in order to access "Data Center")
Advertising Manager's Handbook R.659.1 B661a1999
Advertising World  http://advertising.utexas.edu/world 
Broadcasting and Cable Yearbook   R.384.5 B863ya4 (Lincoln Park only)
Standard Directory of Advertisers   R.659.102573 S785
Standard Rate and Data Service (SRDS)  R.659 S785 (Reference Desk) or ask for login at the Reference Desk. Titles include:

Television and Cable Fact Book  R.384.55 T268 (Loop Campus only)

V. DATABASES

Follow the A-Z Databases list on the Libraries' home page www.lib.depaul.edu.  Access from your home computer can be established by entering your Campus Connection username and password when prompted.

ABI/Inform -- business periodical index covering 1,000 publications, many of which are available full-text
Business & Company Resource Center -- company and industry profiles with rankings, market share, investment reports and links to full-text articles
Business & Industry -- provides U.S. and international company and product information from trade publications not found in other databases
Business Source Elite -- access full-text articles and prepared "Company Profiles"
Communication & Mass Media Complete -- full-text articles pulled from thousands of journals across many disciplines
GenderWatch -- full-text articles dealing with the impact of gender on a broad spectrum of topics, including advertising
Gartner -- technology forecasts and analysis
 Million Dollar Database -- electronic version of the Million Dollar Directory which permits the generation of company lists according to types of business, revenues, geography, etc.  
 Lexis-Nexis Academic -- full-text access to a wide range of newspapers and business publications
PsycInfo -- can be used to generate article and book chapter citations in psychology relevant to demographic analysis and advertising
 Statistical Universe -- comprehensive source of industry statistics and census figures
STAT-USA -- source of economic, trade and business information from a wide variety of U.S. government departments and agencies
TableBase -- market share, company rankings, production figures, demographics and other tabular formatted information
Wall Street Journal -- full-text

 

04/2007