Marketing Plan Outline
 
 
  1. I. Situation Analysis

    2.  

     
     
     

    Opportunities & Threats / Strengths & Weaknesses

         (external)                      (internal)
     
     

    II. Marketing Objectives

    Sales? Profits? Market Share? New product introduction? Build customer loyalty? Acquire new customers?

    (quantify when possible)
     
     
     

  2.  III. Target Market

    3.  

     
     
     

    Define & describe demographically/psychographically;

    Consider primary and secondary target markets
     
     
     
     

  3.  IV. Marketing Strategies
0 Product strategies

0 Pricing strategies

0 Distribution strategies

0 Promotion strategies

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