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Should you outsource your help
desk?
May 24, 1999
Andy Weeks
One of the most frequent questions I
encounter is whether companies should consider outsourcing their help desk.
While there are advantages to outsourcing, consider these issues before you make
your decision.
Performance
If your help
desk is underperforming, whether measured based upon set metrics or customer
satisfaction numbers, outsourcing can kick-start your help desk operation. Often
companies with internal help desks are staffed by employees who feel stuck in
what they consider a dead-end job. Unfortunately, they may also be stuck from
the company's perspective as employees may not have promotion opportunities. As
a result, low morale affects their ability to perform.
Bringing in an
outsourcing company can allow a fresh start, with new faces who are motivated to
provide performance. Help desk personnel performance usually peaks at six to 12
months of service, after they have become familiar with the environment and
before they reach the burnout phase.
In addition, outsourcers who provide
these services to a number of companies often invest in technology that can
substantially improve help desk performance. Technologies like automatic call
distribution (ACD), call accounting, and automated voice response (AVR) can
dramatically increase performance without a commensurate increase in staffing.
(Of course, this can also apply to insourced help desks as well.)
Staffing
Let's face it—working the help desk is not the
most desirable job in any IT organization. Phone duty typically goes to the
least experienced staffers. Customers only call when they have a problem, so you
are already one strike down when the phone rings. The phones may be quiet for an
hour or two, and then suddenly calls flood in at the rate of several each
minute. Stress leading to burnout is a real factor. Most companies have trouble
keeping people on the help desk for more than a year at a
time.
Outsourcing allows companies to send these headaches to someone
else. The help desk provider has the ability to roll analysts through the help
desk into other positions before burnout sets in. In addition, by spreading the
call center across several clients, outsourcing companies can even out the peaks
and valleys in call volumes you see in a single organization, also reducing
stress.
Culture
This is perhaps the most
overlooked factor in considering an outsourcing decision. Even if all the other
factors point toward outsourcing, if your corporate culture is not conducive,
outsourcing will have a very difficult time succeeding.
Does your
organization run "lean and mean," with a utility approach to services? In this
environment, pieces of your organization can be replaced without substantially
affecting user perception. Outsourcing, as a result, will have an easier road to
success.
On the other hand, organizations that value relationships and
business savvy over utility will find it difficult to outsource successfully.
For example, companies using an outsourcer who shares a Level 1 call center with
many clients will find that the analysts taking the call will have little
specific knowledge of the caller's environment. This may be fine if the culture
values quick and accurate response over making the caller
comfortable.
Cost
The 2,000-pound gorilla
driving this decision for most companies is cost, of course. Outsourcing
companies typically share high-dollar help desk costs, like call center
technology and staffing across multiple clients. In addition, outsourcers can
typically balance their analysts' workload more effectively, getting more calls
per day out of each resource, again reducing costs. As volumes change,
outsourcers can change resource allocation incrementally. It makes sense for an
outsourcer to offer half of an analyst (who will be shared between several
companies anyway), where a company must hire in full-employee increments. On the
other hand, the outsourcer must take their margin, eating some or all of the
savings.
In the next column, we will look at insourcing your help desk
and staffing strategies.
Andy Weeks is the director of consulting for Koinonia Computing. He has worked in IT for over a decade as an end-user support manager, network architect, and business process consultant. If you have questions specific to help desk operations, please contact Andy here.