Endnotes

1 Warner, M. (1994) From the beast to the blonde: On fairy tales and their tellers. NY: The Noonday Press: Farrar, Straus, and Giroux, 363-368.

2 Corbett, C. (1992, Mar.) Dark victory: Brunettes battle for their place in the sun. Elle, 272-274.

3 Wilson, M. & Russell, K. (1996) Divided sisters: Bridging the gap between Black women and White women. NY: Anchor, 90.

4 Clayson, D. E. & Maughan, M. R. (1986) Redheads and blonds: Stereotypic images. Psychological Reports, 59, 811-816.

5 Sherrill, M. (1991, Sept. 22) Those dumb dumb-blonde jokes: They=re insensitive, baseless, tasteless. So who=s laughing? Washington Post, Style sect., F1.

6 Rich, M. K. & Cash, T. F. (1993) The American image of beauty: Media representations of hair color for four decades. Sex Roles, 29, 113-124.

7 McNamara, S. (1990, Nov. 8). Cultural bias makes our brown eyes blue. The Courier-Journal, Available: Lexis-Nexis Academic Universe.

8 Personal interview (1998, Nov. 3) with Maria Sigman, owner of Tressed To Kill.

9 Telephone interview (1998, Oct., 10). International Lens, Inc.. Chicago, IL.

10 Wesley Jessen VisionCare, Inc. Available: http://www.ipocentral.com/ml_ipo/52789ml.html

11 Jacobi, L. & Cash, T. F. (1994) In pursuit of the perfect appearance: Discrepancies among self-ideal percepts of multiple physical attributes. Journal of Applied Social Psychology, 24, 379-396.

12 Diebel, L. (1998, Oct., 8). Brazil=s Madonna in a country where most people are dark-skinned, blond Xuxa is an icon. The Toronto Star. Available: Lexis-Nexis Academic Universe.

13 Boyes, R. (1997, Aug. 28). The Nordic race and its rejects. Times Newspaper Limited. Available: Lexis-Nexis Academic Universe.

14 Marshall, E. (1998, May 15). Icelands= blond ambition; genetic research on Icelanders. Mother Jones. Available: Lexis-Nexis Academic Universe.

15 Marks, J. (1995). Human biodiversity: Genes, race, and history, New York: Aldine DeGruyter Press, Inc, and Stringer, C. & Mokie, R. (1996) African exodus: The origins of modern humanity. NY: Henry Hold & Company, Inc.

16 Molnar, S. (1992) Human variation: Races, types, and ethnic groups. Englewood Cliffs, NJ: Prentice Hall, Inc.

17 Buss, D.M. & Kendrick, D.T. (1998) Evolutionary social psychology. In. D.T. Gilbert & S.T. Fiske (eds.) The handbook of social psychology, Vol. 2 (4th ed.). Boston: McGraw-Hill, Inc.

18 Van den Berge, P. & Frost, P. (1986) Skin color Preference, sexual dimorphism, and sexual selection: A case of gene culture co-evolution?  Ethnic and Racial Studies, 9, 87-113.

19 Russell, K., Wilson, M., & Hall, R. (1992). The color complex: The politics of skin color among African Americans. NY:
Anchor, 58-59.

20 Wilson, M. & Russell, K. (1996) Divided sisters: Bridging the gap between Black women and White women. NY: Anchor, 73.

21 Franklin, J. H. (1968). Color and Race. Boston: Houghton Mifflin, p. xii.

22 Udry, J. R. (1977). The importance of being beautiful: A reexamination and racial comparison. American Journal of Sociology, 83, 154-160.

23 Russell, K., Wilson, M., & Hall, R. (1992). The color complex: The politics of skin color among African Americans. NY: Anchor, 55.

24 Freedman, R. (1986) Beauty bound. Lexington, MA: D.C. Heath.

25 Rich & Cash, Ibid.

26 McNamara, Ibid.

27 Gergen, K. J. (1968) The significance of skin color in human relations. In J. H. Franklin (ed.) Color and race, Boston: Houghton Mifflin, 390-406.

28 McIntosh, P. (1992). White privilege and male privilege: A personal account of coming to see correspondences through work in women's studies. In M. L. Andersen & P. H. Collins (eds.), Race, class, and gender: An anthology. Belmont, CA: Wadsworth Publishing Co., 70-81.

29 Dyer, R. (1997) White. NY: Routledge, 44.

30 Koppel, T. (1997, Feb. 28). America in Black and White: Shades of Prejudice. Nightline. NY: ABC Television.