I. Cognitive theories
 
 

        A. Weick's Theory of Organizing:

            1. Key concepts:
 
 

                a) ecological change
 
 

                b) equivocality (see uncertainty)
 
 

                c) cycles of interaction
 
 

                d) rules
 
 

                e) enactment, selection & retention
 
 

    II. Theories of interpretation

        A. Attribution Theory

            1. Defined:
 
 
 
 

            2. It has three assumptions:

                a) People attempt to determine the causes of self &
                other's behavior.

                b) People assign causes systematically.

                c) Perceived causes affect one's own feelings and behavior.
 

            3. Kelly's Attribution Theory

                a) The covariation principle
 
 
 
 

                b) The discounting principle
 
 
 
 

                    *multiple necessary causes
 
 

                    *multiple sufficient causes
 
 
 
 

    III. Theories of Information Organization

        A. Information-integration Theory

            1. Defined:
 
 

            2. Attitudes defined:
 
 

            3. The effect of valence and weight on attitude.
 
 
 
 

        B. Cognitive Dissonance Theory

            1. Dissonance defined:
 
 
 
 

            2. Effects of dissonance
 
 
 

            3. Reduction of dissonance
 
 
 

    IV. Judgment Theories
 

        A. Social Judgment Theory
 

           1. Defined:
 
 

            2. Key concepts:

                a) Anchors
 
 

                b) Latitude of acceptance
 
 

                c) Latitude of rejection
 
 

                d) Latitude of noncommitment
 
 

                e) Ego-involvement
 
 

                f) Distortion by contrast
 
 

                g) Distortion by assimilation
 
 

            3. Findings regarding the relationships between these concepts.
 
 

    V. Exercises & Application

        A. Applying Weick: Ace Auto repair Case

        B. Cognitive dissonance Exercise

        C. Social judgment Exercise

        D. Final Case: When Prophesy Fails