I. What are conventional
theories?
II. Types of rules
theories
A.Rule-following
B. Rule-governed
C. Rule-using
III. Shimanoff's Rule Governing Approach
A. Characteristics of rules
1. Rules must be followable
2. Rules must be prescriptive
3.Rules must be contextual
4. Rules must specify appropriate behavior
B. Model of rule behavior
1. Rule conforming vs. Rule deviating
2. Rule fulfilling vs. rule ignorant
3. Conforming vs. error
4. Rule following vs. violation
5. Positive vs. negative reflection
IV. Coordinated Management of Meaning
A. Communication and failure to communicate
B. Constitutive vs. Regulative Rules
C. Hierarchy of Meanings
1. Speech Act
2. Relationship
3. Episode
4. Master Contract
5. Life Script
6. Cultural Patterns
D. Coordination
1. interpretation via meaning rules
2. response via action rules
3. coordination can occur without shared rules and shared
understanding
4. Unwanted repetitive cycles
V. Exercise
A. Case Analysis: Cool Hand Luke
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