Practical Internet Marketing is a certificate program I have taught here at DePaul University since 2006. My inspiration for the certificate program was to create a class that combined theory and practical experience in a way that made sense to both beginners and those with some Internet marketing experience. I wanted participants to finish the program knowing both how to do things themselves and how to make savvy decisions when directing others.
You can view the Real Media streaming video version by pressing the play button on the player above. You will need the free Real Player plug-in to play the video. Alternatively, you may download the lecture as a M4V file. This file can be played on iTunes, iPhones and iPods with color displays.
I think Internet marketing can be fun and fairly straightforward to understand. My role is to highlight what is practical and possible. I love those “light bulb” moments when someone in class suddenly realizes how they can use the Internet to communicate with their audience.
I try to pack as much as I can into each class (but not to the point where the brain gives up with a torrent of information). A lecture handout, a workbook and online activities accompany each class. I record the class (as a vodcast) for those who cannot attend (or want to review the material). The content is updated continually and designed to be easily understandable.
The online supplements are delivered through the Blackboard Learning Management System. Blackboard allows me to provide online discussion, links, online books, quizzes and is a means to distribute class materials.
Online registration is available through the website of DePaul Continuing and Professional Education. If you register early you may be eligible for a discount….
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