MKT 595: Internet Marketing is an eleven-week MBA course. You can register for the class through Campus Connection.
The next course will be taught online:
September 9 - November 24, 2009
The face-to-face course is supplemented by content on Blackboard, Twitter and Tunes U.
This course will next be offered in Fall of 2009. The course will be taught entirely online in an asynchronous mode. By asynchronous I mean that you will not have to be online at a specific time, you can progress through weekly content at your own pace. However, there will be weekly deadlines and assignments to complete. Your participation in this online course will equal, or exceed, that of a typical face-to-face class.
This online course will be taught on a new Learning Management System, not on Blackboard. You may be asked to participate in a research study. We are trying to learn more about the effect that Learning Management System (LMS) features have on learning outcomes such as social presence, teaching presence, and cognitive presence in online courses. Social presence refers to our ability to project personal characteristics online. Cognitive presence is our ability to construct meaning through online interactions. Teaching presence refers to the ability to create meaningful teaching experiences resulting in productive online learning outcomes.
We believe that your online educational experiences are affected by how conducive an LMS is to creating social, cognitive, and teaching presence. Our ability to identify the LMS that best meets your educational needs will help us make your online learning experience at DePaul a fruitful and rewarding experience.
If you agree to participate in this study, you will be asked to fill out a confidential online survey at the end of the term which will include questions about perception and satisfaction with the LMS, as well as measures of the social presence, teaching presence and cognitive presence in the class. We will also collect information on student and faculty involvement, class participation and feedback throughout your course. All data will be codified by graduate assistants to maintain your anonymity. You can choose not to participate while remaining in the course and there will be no negative consequences if you do so.
If you are interested in deciding whether this is the right class for you I highly suggest you download and read the syllabus.
There is no longer a required textbook for this class.
If you have questions not answered on these pages please feel free to contact me via e-mail or telephone.