This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools. The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are: - Bark-a-holics
Business: PAWS Chicago
- Yi-Chuan Chen
- Sara Farnsworth - Team Captain
- Jennifer Purcell
- Milena Georgieva Smatrakaleva
- Cody Smith
- .MKT
Business: Lalo's Mexican Restaurant
- John Carlin
- Kathy Meus
- Kat Seiffert - Team Captain
- Lauren Young
- The Six Amigos
Business: Ramona Design Studio
Team Blog:
- Matthew Carson
- Dona Eliescu
- Syed Mubashir Hussain
- Clark White - Team Captain
Overall results can be found here. Excellent work by the entire class. Well done!
Labels: gomc, Google, internet marketing, MKT595 |
Google recently published the GOMC 2009 results. This year MKT 595 had four teams competing. Our teams did not rank as semi-finalists this year, but ranked extremely competitively with three “Good Campaigns” and one “Fair Campaign.”
Well done to the MKT 595 teams! You were operating in less than ideal conditions with a highly compressed timeline. I hope the experience was both fun and worthwhile. I certainly enjoyed the experience.
