MKT 595 - Online Class Started Wednesday

The online version of MKT 595 started on Wednesday. If you have been unable to login to the course, please get in touch with me immediately.

Google Online Marketing Challenge Results

Google recently published the GOMC 2009 results. This year MKT 595 had four teams competing. Our teams did not rank as semi-finalists this year, but ranked extremely competitively with three “Good Campaigns” and one “Fair Campaign.” Well done to the MKT 595 teams! You were operating in less than ideal conditions with a highly compressed timeline. I hope the experience was both fun and worthwhile. I certainly enjoyed the experience.

MKT 595: Internet Marketing – Updated Syllabus

I have updated the syllabus for the next iteration of MKT 595: Internet Marketing. The syllabus PDF can be downloaded here. The next course will be taught entirely online from September 9 - November 24, 2009. More information on the course can be found here: http://www.depaul.edu/~jmoore/mkt595/ Twitter will be used in the course: http://twitter.com/mkt595

MKT 595 Updates / Free

I will be teaching MKT 595 again in Autumn (in a fun, totally online fashion). I am in the process of reviewing material and assembling new research. I anticipate that Free (the new book by Chris Anderson) will be part of the mix. The book and an audio file are available for free (naturally enough) in a limited format: Audiobook Scribd

GOMC: Just arrived

Just arrived in the mail today....

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools. The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are: Bark-a-holics Business: PAWS Chicago Yi-Chuan Chen Sara Farnsworth - Team Captain Jennifer Purcell Milena Georgieva Smatrakaleva Cody Smith .MKT Business: Lalo's Mexican Restaurant John Carlin Kathy Meus Kat Seiffert - Team Captain Lauren Young The Six Amigos Business: Ramona Design Studio Team Blog: Matthew Carson Dona Eliescu Syed Mubashir Hussain Clark White - Team Captain Overall results can be found here. Excellent work by the entire class. Well done!

Guest Lectures

I have been preparing materials for the MKT:595 Internet Marketing class here at DePaul. Some experts in the industry have kindly offered to be filmed for the upcoming classes. Ed Brill came into DePaul last Thursday and we filmed him against a greenscreen. We should have this footage converted to RealMedia and iTunes/iPod/iPhone clips fairly shortly. I am really excited about having industry experts available to our students in this format. I find that there is only so much information that can be processed in a “live” class. Having access to engaging presentations in a portable, recorded format improves the learning experience. So far we have been lucky to gain the insight of: Phil Gomes Jessica Jackson Ed Brill I have a few more folks preparing to be filmed over the next month. I think DePaul students will love to see these guest lectures.

Google Online Marketing Challenge

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation: Student Guide Textbook Guide to Running Your AdWords Account