GOMC: Just arrived

Just arrived in the mail today....

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools. The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are: Bark-a-holics Business: PAWS Chicago Yi-Chuan Chen Sara Farnsworth - Team Captain Jennifer Purcell Milena Georgieva Smatrakaleva Cody Smith .MKT Business: Lalo's Mexican Restaurant John Carlin Kathy Meus Kat Seiffert - Team Captain Lauren Young The Six Amigos Business: Ramona Design Studio Team Blog: Matthew Carson Dona Eliescu Syed Mubashir Hussain Clark White - Team Captain Overall results can be found here. Excellent work by the entire class. Well done!

Google Event

The CADM and Google are hosting an event in March that looks very interesting indeed. Here is what CADM has to say: In the ever-changing digital world it can be difficult to keep up with the latest and the greatest. However, even in the midst of so much innovation and adjustment, it is possible to notice some distinct trends emerging. Wouldn’t you like to know what these trends are? Wouldn’t you like to know Google’s perspective on them? Join CADM on March 5th as Jim Lecinski, Midwest Director for Google, explores how these future trends are impacting direct marketers and best practices. Learn how offline and online can effectively work together, what it means to be “always on”, and how you can capture the “moment of relevance”. Mr. Lecinski heads up Google’s Chicago operation and has nearly 20 years of integrated marketing and online advertising experience, so CADM is excited he has agreed to share his vast marketing knowledge with us! This evening presentation is being held at Google Inc. In addition to the program, it will feature lots of networking, appetizers, and drinks. Space is limited, so register today to guarantee your spot. This event is open to the CADM community as well as guests, clients, and non-members. Speaker: Jim Lecinski, Midwest Director, Google Inc. When: Wednesday, March 5, 2008 5:30 p.m. Networking & Reception 6:00 p.m. Program 7:00 p.m. Networking & Reception Where: Google Inc. 20 West Kinzie Street Chicago, Illinois Hosted by: Interactive Marketing SIG Sponsored by: Google Inc. & CADM Cost: CADM Member $25, CADM Non-Member $35

Google Online Marketing Challenge

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation: Student Guide Textbook Guide to Running Your AdWords Account