GOMC: Student Guide now available

Google has just posted the Students Guide for the Google Online Marketing Challenge. The GOMC is a major part of MKT 595 (taught in the Spring Quarter), and is a fantastic learning opportunity. In 2009, 2187 student teams from 57 countries competed in the Google Online Marketing Challenge. The global winner was from Deakin University, Australia. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien was taught by Chia Yao Lee and Bardo Fraunholz, and worked with a local indoor play centre, www.littletigrrs.com.au. The 2009 Americas winner came from James Madison University, and was taught by Theresa Flaherty. The team of Rachel Bruton, Meredith Rauh and Brandon Sockwell, worked with a local tour operator, www.mobiletours.org. In 2008, over 1600 student teams competed in the GOMC. The global winner was from University of Western Australia and was taught Dr. Fang Liu. The team of Aaron Balm, Lauren Bobridge, Amy Smith, Victor Tsen and Arina Usikov worked with a local rock-climbing centre, www.thehangout.com.au. The 2008 Americas winner came from Pennsylvania State University and was taught by Jim Jansen. The team of Caroline Furey, Joe Lewis, Matthew Maisel, Daehee Park and Tonya Podkuiko worked with a local tourism and information site, www.happyvalley.com. DePaul has competed in the GOMC every year, with several teams in each MKT 595 class: The MKT595 2009 ranking was: 2731472472: Good Campaign 8491639672: Fair Campaign 9725648323: Good Campaign 9831632978: Good Campaign The MKT 595 2008 ranking was: 1931930990: Campaign Ineligible 5442838437: Americas Semi-Finalist 5915469286: Americas Semi-Finalist 7359031935: Good Campaign 7916983884: Fair Campaign

Technology Tuesday: Google Wave

The next Technology Tuesday presentation will cover Google Wave - more information (and RSVP) can be found here.

Now on Google Wave

Have started using Google Wave this morning. Will be messing about with Blogger integration later properly later. In the meantime, here is an embedded wave (hoping this works): You will need to be logged into Google Wave to see the embedded wave.

Google Online Marketing Challenge Results

Google recently published the GOMC 2009 results. This year MKT 595 had four teams competing. Our teams did not rank as semi-finalists this year, but ranked extremely competitively with three “Good Campaigns” and one “Fair Campaign.” Well done to the MKT 595 teams! You were operating in less than ideal conditions with a highly compressed timeline. I hope the experience was both fun and worthwhile. I certainly enjoyed the experience.

GOMC: Just arrived

Just arrived in the mail today....

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools. The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are: Bark-a-holics Business: PAWS Chicago Yi-Chuan Chen Sara Farnsworth - Team Captain Jennifer Purcell Milena Georgieva Smatrakaleva Cody Smith .MKT Business: Lalo's Mexican Restaurant John Carlin Kathy Meus Kat Seiffert - Team Captain Lauren Young The Six Amigos Business: Ramona Design Studio Team Blog: Matthew Carson Dona Eliescu Syed Mubashir Hussain Clark White - Team Captain Overall results can be found here. Excellent work by the entire class. Well done!

Google Event

The CADM and Google are hosting an event in March that looks very interesting indeed. Here is what CADM has to say: In the ever-changing digital world it can be difficult to keep up with the latest and the greatest. However, even in the midst of so much innovation and adjustment, it is possible to notice some distinct trends emerging. Wouldn’t you like to know what these trends are? Wouldn’t you like to know Google’s perspective on them? Join CADM on March 5th as Jim Lecinski, Midwest Director for Google, explores how these future trends are impacting direct marketers and best practices. Learn how offline and online can effectively work together, what it means to be “always on”, and how you can capture the “moment of relevance”. Mr. Lecinski heads up Google’s Chicago operation and has nearly 20 years of integrated marketing and online advertising experience, so CADM is excited he has agreed to share his vast marketing knowledge with us! This evening presentation is being held at Google Inc. In addition to the program, it will feature lots of networking, appetizers, and drinks. Space is limited, so register today to guarantee your spot. This event is open to the CADM community as well as guests, clients, and non-members. Speaker: Jim Lecinski, Midwest Director, Google Inc. When: Wednesday, March 5, 2008 5:30 p.m. Networking & Reception 6:00 p.m. Program 7:00 p.m. Networking & Reception Where: Google Inc. 20 West Kinzie Street Chicago, Illinois Hosted by: Interactive Marketing SIG Sponsored by: Google Inc. & CADM Cost: CADM Member $25, CADM Non-Member $35

Google Online Marketing Challenge

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation: Student Guide Textbook Guide to Running Your AdWords Account