James Moore

Jacobs & Stone Multichannel Marketing Communications (MC²) Certificate Program

2008-08-29T15:18:00.003-05:00

I will be guest presenting for one of session in the upcoming Jacobs & Stone Multichannel Marketing Communications (MC²) Certificate Program. The program seeks address the needs of modern marketers and provides the latest strategies, tools, and techniques in direct, interactive, digital, and database marketing.

The program runs on Wednesdays, September 10 – November 12, 2008, 6:00 p.m. – 9:00 p.m.

I will be presenting on Paid Search.

For more information visit the website (http://cpe.depaul.edu/mc2).

Tech Tuesday: Livescribe Pulse Smartpen

2008-08-22T08:56:00.002-05:00

On Tuesday 26th August I will be presenting this month's Technology Tuesday on the Livescribe Pulse Smartpen.

The Livescribe Pulse Smartpen is a new device that your students may be using to take notes. It records both what is written and what is heard - and then mixes these two streams into what is referred to as a “pencast” (which can then be shared over the Internet). Each smartpen can record between 100-200 hours of audio. The pen is “smart” enough to translate basic text into several languages, as well as basic arithmetic.

Smartpens could be used as an innovative way to deliver lectures and distance learning classes. Smartpens could equally be used as a way to cheat in the classroom. This session will explain

How the Livescribe Pulse works
How the Livescribe Pulse can be used to record and share lecture materials
How the smartpens might be used in the future

The session will conclude with recommendations and best practices.

For more information or to RSVP please visit the Technology Tuesday page.

Curt Bonk Keynote on Livescribe Pulse

2008-08-11T11:44:00.006-05:00

Curtis Bonk gave an energizing keynote presentation at the 24th Annual Conference on Distance Teaching & Learning in Madison, Wisconsin. I have uploaded the Livescribe Pulse recording of “Technology trends opening access to education worldwide: Now, we all can learn!”

The Pulse pen records audio and synchronizes this recording with what I noted in my journal. The shared recording is converted to an Adobe Flash file. You can view the recording on my Livescribe community pages.

WE-ALL-LEARN

Web Searching in the World of e-Books (i.e., Darwin)
E-Learning and Blended Learning
Availability of Open Source and Free Software (e.g., Moodle)
Leveraged Resources and OpenCourseWare (e.g., MIT)
Learning Object Repositories and Portals (i.e., shared content)
Learner Participation in Open Info Communities (YouTube)
Electronic Collaboration and Interaction (sync and async)
Alternate Reality Learning (Online Massive Gaming, Simulations, and Virtual Worlds; e.g., Second Life)
Real-Time Mobility and Portability (e.g., iPhone)
Networks of Personalized Learning (Blogs, RSS)

15 Predictions

Five Billion “Have-Nots” Have at It!
Emergence of Lifelong Super E-Mentors/Coaches
Quarter-Century Learning Clubs
Terabyte Learning Access Points
The Veneration of Learning
Personalization+ Portfolios
The Selection of Global Learning Partners
The Shared Learning Era
Teaching-Learning Perpetuities
Teachers, Teachers
The Rise of the Super Blends
Self-Determined Humans
Free Learning Zones
Authentic Learning Amalgamations
Alexandrian Aristotles

I was pretty impressed with the quality of the recording. However, I have noticed a couple of things I would like to change:

Typically I take a second or two to cogitate after I hear something profound. Thus, clicking on my notes plays back the audio from a few moments after something of importance has been said. It would be nice to easily jog back 10 seconds from that point (rather than messing with the navigation).
I wish I could charge/sync the pen with a mini-USB cable. I forgot to bring the dock to Madison. The pen’s batteries ran out at the end of the first day (a better battery indicator would be nice too).
The pen does not have a clip. If I set it down on a fat surface it does have a tendency to roll (typically covering the microphones in the process).

UPDATE: PDF handouts from the keynote presentation can be found on Curt Bonk's TraningShare website.

First full day of conference

2008-08-07T18:55:00.003-05:00

Full day of events at the 24th Annual Conference on Distance Teaching & Learning. Managed to pack in as many presentations and workshops as I could following a 6:45 a.m. working breakfast (scary). Met many interesting folks. Filled my brain with ideas. Still testing the Pulse Livescribe pen here - unfortunately I neglected to bring a charger with me and the pen died during a Penn State presentation.... Somewhat ironic.

Curtis Bonk kindly agreed for me to share my Livescribe recording. This should be up Friday night/Saturday morning. Hope the audio came through.

24th Annual Conference on Distance Teaching & Learning

2008-08-06T12:10:00.002-05:00

Arrived in scenic madison for the 24th Annual Conference on Distance Teaching & Learning. Looking forward to a great convention.

December DOTS now open

2008-08-05T15:47:00.002-05:00

The December iteration of DOTS (DePaul Online Teaching Series) is now open for applications. This is a great opportunity for Commerce faculty to develop materials for amazing online and blended courses.

CADM Special Breakfast Meeting: “The Next Generation of Behavioral Targeting”

2008-08-05T12:54:00.000-05:00

Current behavioral targeting is little more than contextual targeting—presenting ads based on sites a consumer visits or retargeting consumers who saw a particular ad before. To truly live up to its promise, behavioral targeting should be based on much more, including actual transactional behavior, both online and offline—taking advantage of an offer or making a purchase—and should factor in demographic data for the most complete picture of each individual consumer. This allows us to predict behavior - the holy grail of every marketer.

On September 19th CADM is offering a special breakfast meeting featuring Matt Wise, CEO of Q Interactive, a 10-year-old, industry-pioneering company in targeted online marketing. Hosted by the Interactive Marketing SIG, this event is open to the CADM community as well as guests, clients, and non-members.

7:30 a.m. - Registration and networking 8:00 a.m. - Program

When: Friday, September 19, 2008 8:00 AM to 9:00 AM
Where: Q Interactive Headquarters, One North Dearborn, 12th Floor
Contact: George Buckley
Speaker: Matt Wise, CEO Q Interactive
Host: Interactive Marketing

Register:	CADM Member	Non-Member	SIG Member
by 9/18/2008	$25.00	$35.00	$25.00
after 9/18/2008	$30.00	$40.00	$30.00

Flypaper

2008-08-05T08:58:00.002-05:00

I just became aware of a site by the name of Flypaper. The site has a free version (and paid as well) of a Flash authoring tool. Looks easy enough to use to create rich tutorials and learning objects. The only downside I can see at the moment is that it requires the Windows operating system.

Tech Tuesday: Who Watches The Bloggers?

2008-07-31T11:57:00.001-05:00

I have uploaded an abbreviated video of this month’s Technology Tuesday presentation (“Who Watches The Bloggers?”). The video and PDF handout cover some of the ways students can discuss and rate their experience of DePaul courses and professors.

GOMC: Just arrived

2008-07-24T14:31:00.002-05:00

Just arrived in the mail today....

CAP and Livescribe

2008-07-24T13:50:00.004-05:00

Tuesday and Wednesday of this week I attended the CAP (Commission for Accelerated Programs) Accelerated Online and Blended Learning Workshop in Denver. I used the opportunity to test a new gadget I had picked up – the Livescribe Pulse. The pulse is a ‘smart pen.” One of those devices that digitizes and stores what you write. The pulse also manages to record audio and link these recordings to what you have written or doodled on paper. Tapping text with your pen on paper plays back what was recorded at that specific time. The technology is pretty impressive.

Unfortunately the Mac client for the Pulse is not out just yet but development seems to be taking place and there is the promise of rich third-party applications (OCR would be nice).

Anyway, I used the Pulse to record everything. I have started to upload and share (with permission). Moving forward I think this will change how I make notes in meetings and presentations.

Plenary Presentation	From R2D2 to the Matrix: A Galaxy of Online Learning Style, Motivational, Blended Learning, and Learner-Centered Examples	Curt Bonk Professor of Instructional Systems Technology in the School of Education & Adjunct in the School of Informatics, Indiana University, Bloomington, IN President of CourseShare and SurveyShareNOTE: Other/older presentations can be found here
Concurrent Small Group Session	Best Practices of Blended Learning: Situations, Solutions, and Several Surprises!	Curt Bonk
	Faculty Training and Development for Online/Hybrid Courses and Programs	Lisa M. Bunkowski Assistant Professor, Online Evaluator & Mentor, Park University
	Transitioning Ground-based Curriculum to Online/Hybrid Curriculum - Best Practices in Quality, Innovation, and Assessment	Deborah O’Reilly Assistant Professor & Department Chair, National-Louis University
Student Panel	Student Expectations when Taking Online/Hybrid Courses
Plenary Presentation	Active Learning with Technology: Myths, Magic, and Mucho Motivation	Curt Bonk
Concurrent Small Group Session	Student Learning in Online/Hybrid Accelerated Courses and Programs - Data Sharing & Research	Carrie E. Buri Center Director, School of Adult Education, Concordia University, Madison, WI
	Administrative and Technical Considerations, Recommendations, and Innovation when Implementing an Online/Hybrid Accelerated Course or Program	Ellen Waterman Associate Dean, Distance Education, Regis University College for Professional Studies, Denver, CO
	Online/Hybrid Accelerated Courses: Examples that Work	Marti Garlett Vice President for Academic Programs and Professional Licensure, Division of Institutional Oversight and Academic Integrity at the Laureate Higher Education Group, Los Angeles, CA
Interactive Full Group Session	Bridging the Skill Set Gap Among Online Start-Up Faculty: Perspectives from A Course Designer and Facilitator	Adam Samhouri Associate Director for Partnership Services, Course Designer, New Ventures of Regis University, Denver, CO

The manufacturer of the Pulse have indicated that they will allow users to print their own “smart paper” – this opens up the option of creating Pulse-enabled handouts for lectures. That would be pretty interesting…

July: Technology Tuesday

2008-07-17T13:45:00.001-05:00

I have arranged for two Tech Tuesdays this month. The first is with Scott Cooper and Betty Wang. The second is with me:

1) Interactive Instruction Modules in Introductory Statistics

"The purpose of this presentation is to demonstrate the viability of interactive instruction modules to support introductory statistics education and to deliver education materials.
Based in Adobe's Flash technologies, we will demonstrate the ease of using virtual laboratories to highlight statistical concepts. For example, in traditional classes, students are given the binomial, normal, and many more distribution and asked to accept these on face value. However, with interactive modules, the students will be able to build their own sampling distribution and compare the observed sampling distribution with the expected binomial or normal distribution and foster deep learning.
The presentation will include a demonstration of the following modules:

Sampling distribution of Proportions

Binomial and Normal Distributions

Application: interpreting the Vioxx data

Sampling Distribution of Means

Our goal is to package discrete modules with video tutorials and problem sets deliverable on personal computers, CD-ROMs, and on the internet to give students easy access and faculties the ability to monitor student progress."

Presenters

Scott Cooper is a clinical instructor at Northwestern University's Feinberg School of Medicine and a full-time practicing physician at Evanston Northwestern Healthcare in the department of Emergency Medicine. He has given lectures on Risk and Statics to the faculty and residents at both institutions and at the American Society for Healthcare Risk Management's national conference.

Betty Wang is a Flash programmer with a BS in Biomedical Engineering from Northwestern University. She has been with Educated Health Professionals for the last 3 years.

Date: July 29th
Time: 10:00 – 11:30 a.m.
Location: Dean's Meeting Room (DPC 7100)

2) Who Watches the Bloggers?

“The only thing worse than being talked about is not being talked about”. You may not agree with this statement but you might want to know what is being said…. Your students may be using blogs and Twitter to talk about you and the classes you teach. Learn how you can monitor what is being said on websites, blogs and Twitter

Date: July 29th
Time: 2:00 – 3:00 p.m.
Location: DPC 7406

More information and the ability to RSVP can be found on my Technology Tuesday page.

GOMC: Google Online Marketing Challenge

2008-07-16T11:29:00.002-05:00

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools.

The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are:

Bark-a-holics Business: PAWS Chicago
1. Yi-Chuan Chen
2. Sara Farnsworth - Team Captain
3. Jennifer Purcell
4. Milena Georgieva Smatrakaleva
5. Cody Smith
.MKT Business: Lalo's Mexican Restaurant
1. John Carlin
2. Kathy Meus
3. Kat Seiffert - Team Captain
4. Lauren Young
The Six Amigos Business: Ramona Design Studio Team Blog:
1. Matthew Carson
2. Dona Eliescu
3. Syed Mubashir Hussain
4. Clark White - Team Captain

Overall results can be found here. Excellent work by the entire class. Well done!

Code of Best Practices in Fair Use for Online Video

2008-07-08T12:21:00.002-05:00

American University's Center for Social Media recently posted a rather useful code of best practices in fair use for online video.

New iTunes U Video

2008-07-08T12:17:00.001-05:00

Soni Simpson’s video introduction is now up on DePaul’s iTunes U.

Upcoming CADM Event: Getting More Out of Your Online Budget

2008-06-17T13:28:00.001-05:00

Topic: Getting More Out of Your Online Budget Moderator: Ellis Booker – Editor, B2B Magazine

Panelists:

Jason Ferrara – VP Corporate Marketing, CareerBuilder.com
Cliff Langston – Director of Global Marketing, Sigma-Aldrich Corporation
Barbara Mousigian – Senior Director of E-Commerce, CDW
Karen Breen Vogel – President/CEO, ClearGauge

When: Thursday, July 10, 2008

5:30 p.m. Reception
6:00 p.m. Program
7:00 p.m. Open Bar (Beer & Wine) & Appetizers

Where: Fulton’s on the River, 315 N LaSalle St – Chicago, IL

Hosted by: B-to-B and Interactive Marketing SIGs

Guest Lectures

2008-03-07T10:05:00.002-06:00

I have been preparing materials for the MKT:595 Internet Marketing class here at DePaul. Some experts in the industry have kindly offered to be filmed for the upcoming classes. Ed Brill came into DePaul last Thursday and we filmed him against a greenscreen. We should have this footage converted to RealMedia and iTunes/iPod/iPhone clips fairly shortly. I am really excited about having industry experts available to our students in this format. I find that there is only so much information that can be processed in a “live” class. Having access to engaging presentations in a portable, recorded format improves the learning experience. So far we have been lucky to gain the insight of:

Phil Gomes
Jessica Jackson
Ed Brill

I have a few more folks preparing to be filmed over the next month. I think DePaul students will love to see these guest lectures.

Google Event

2008-01-31T13:00:00.000-06:00

The CADM and Google are hosting an event in March that looks very interesting indeed. Here is what CADM has to say:

In the ever-changing digital world it can be difficult to keep up with the latest and the greatest. However, even in the midst of so much innovation and adjustment, it is possible to notice some distinct trends emerging. Wouldn’t you like to know what these trends are? Wouldn’t you like to know Google’s perspective on them?

Join CADM on March 5th as Jim Lecinski, Midwest Director for Google, explores how these future trends are impacting direct marketers and best practices. Learn how offline and online can effectively work together, what it means to be “always on”, and how you can capture the “moment of relevance”. Mr. Lecinski heads up Google’s Chicago operation and has nearly 20 years of integrated marketing and online advertising experience, so CADM is excited he has agreed to share his vast marketing knowledge with us!

This evening presentation is being held at Google Inc. In addition to the program, it will feature lots of networking, appetizers, and drinks. Space is limited, so register today to guarantee your spot. This event is open to the CADM community as well as guests, clients, and non-members. Speaker: Jim Lecinski, Midwest Director, Google Inc. When: Wednesday, March 5, 2008 5:30 p.m. Networking & Reception 6:00 p.m. Program 7:00 p.m. Networking & Reception Where: Google Inc. 20 West Kinzie Street Chicago, Illinois Hosted by: Interactive Marketing SIG Sponsored by: Google Inc. & CADM Cost: CADM Member $25, CADM Non-Member $35

College of Commerce Faculty Introductions

2008-01-30T15:01:00.000-06:00

Another video has been added to iTunes U this week. In this video introduction Patrick J. Murphy explains his teaching philosophy and background. He also demonstrates his prowess in Chinese (Mandarin) language. This video, and others, can be downloaded by following this link to iTunes U.

Reading Office 2008 documents on the Mac

2008-01-28T14:00:00.000-06:00

Microsoft has a file converter for those annoying situations when someone sends you an Office 2008 file.

Google Online Marketing Challenge

2008-01-21T09:31:00.000-06:00

I am planning on using the Google Online Marketing Challenge in MKT 595: Internet Marketing. Google has just sent me link to the documentation:

Featured in the Sun-Times

2007-10-24T10:19:00.000-05:00

Sandra Guy wrote a nice feature ('New movement' in education) in the Chicago Sun-Times that covers some of the podcasting and vodcasting work we have been doing to enhance our College of Commerce MBA courses. We still have plenty of work to do but it is gratifying to get exposure like this. Not mentioned in the article is the IDD (Instructional Design and Development) department here at DePaul. IDD helped us create greenscreen introductions for staff and faculty. They do great work.

Podcasting…From Music To Marketing Success

2007-10-23T10:49:00.000-05:00

A little bit of shameless self-promotion: I will be presenting a short session on podcasting (Podcasting…From Music To Marketing Success) for the CADM’s 8th Annual Bob Stone Education Day. This will take place on Wednesday, November 7, 2007. I will be presenting from 9:00 a.m. until 10:15 a.m. but the event will be all day. The presentation should be fun. I am looking forward to participating. Online registration is available at https://www.cadm.org/EventSignup.cfm

Chronicle of Higher Education Article

2007-10-18T10:04:00.000-05:00

The Chronicle of Higher Education Article recently ran a short article on our efforts to create engaging and instructions videos on Apple’s iTunes U. I hope to have videos for everyone who teaches within the College of Commerce within the year…

Building for Second Life

2007-08-10T21:38:00.000-05:00

Christopher Keesey (Project Manager for Ohio University Without Boundaries) gave a well-attended and well-received presentation on building the Second Life campus (23rd Annual Conference on Distance Teaching and Learning). The presentation slides were hosted from within Second Life (so attendees within the RL room could also view within SL). Christopher provided a series of links, which I have duplicated below: