Practical Internet Marketing was the first certificate program I taught for DePaul. I really enjoyed researching and teaching the program. Market research suggested that our target audience of busy professionals preferred a course that lasted no longer than five weeks. Thus, we designed the course based upon this information. In teaching the certificate program we discovered that there was an audience that could not commit to five weeks of study. Instead this particular audience wanted a one-day course. And so we developed the one-day SEO (Search Engine Optimization) Seminar.
The SEO seminar concentrates on honing the skills and knowledge to raise search engine rankings and improving website accessibility.
Much is covered in one day. I am a little concerned about deluging participants with a flood of information so I provide lecture handouts and workbooks that can be perused at leisure.
You can view the streaming video version by pressing the play button on the player above. Alternatively, you may download the video as a M4V file. This file can be played in/on QuickTime, iTunes, iPhones and iPods with color displays.
I was presented with the The Kellstadt Marketing Center Distinguished Professional Educator Award For Excellence in Teaching in 2009.
Some alumni of the Practical Internet Marketing Certificate Program have provided video testimonials through YouTube:
Online registration is available through the website of DePaul Continuing and Professional Education. If you register early you may be eligible for a discount….
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