Practical Internet Marketing is a certificate program I have taught here at DePaul University since 2006. There are two versions of the program - online and in-class. My inspiration for the certificate program was to create a class that combined theory and practical experience in a way that made sense to both beginners and those with some Internet marketing experience. I wanted participants to finish the program knowing both how to do things themselves and how to make savvy decisions when directing others.
You can view the streaming video version by pressing the play button on the player above. Alternatively, you may download the lecture as a M4V file. This file can be played in/on QuickTime, iTunes, iPhones and iPods with color displays.
I think Internet marketing can be fun and fairly straightforward to understand. My role is to highlight what is practical and possible. I love those “light bulb” moments when someone in class suddenly realizes how they can use the Internet to communicate with their audience.
I try to pack as much as I can into each class (but not to the point where the brain gives up with a torrent of information). A lecture handout, a workbook and online activities accompany each class. I record the class (as a vodcast) for those who cannot attend (or want to review the material). The content is updated continually and designed to be easily understandable.
The online supplements are delivered through the Blackboard Learning Management System. Blackboard allows me to provide online discussion, links, online books, quizzes and is a means to distribute class materials.
I was presented with the The Kellstadt Marketing Center Distinguished Professional Educator Award For Excellence in Teaching in 2009.
Some alumni of the program have provided video testimonials through YouTube:
The online version of Practical Internet Marketing covers the same content as the in-class version, but the online format frees you from having to come to class at a set time and location. You can study at your own pace—any hour of the day, from any place in the world with Internet access. You get the same great class but on your schedule.
You can contact me for more information or download the syllabus.
Online registration is available through the website of DePaul Continuing and Professional Education for both the online and the in-class versions. If you register early you may be eligible for a discount….
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