Writing in Marketing
Please keep in mind that these are only general guidelines; always defer to your professor's specifications for a given assignment. If you have any questions about the content represented here, please contact the Writing Centers so that we can address them for you. Due to its reliance on statistical analysis as a means of interpreting research data and identifying possible target markets, marketing often necessitates analytical writing. Such writing may involve comparisons of data to evaluate the limitations of data and applications of data to real-life settings. But writing in marketing does not end there. You may also be asked to write research papers detailing sales strategies and identifying target markets. This may be followed by proposal and advertisement writing and creating product handbooks. Because marketing is dependent upon consumer satisfaction, the field requires its writers to gear their language towards a specific audience with the use of appropriate tone of voice and word choice. Hence, an innovative mindset is always an asset in marketing writing. Nevertheless, writing in marketing should follow general guidelines of papers written in any discipline, such as a well-versed argument, organizational flow, and, of course, and clarity and accuracy at the sentence level. Preferred Bibliographic Style Although writing in marketing does not require a specific bibliographic style, the APA format is most commonly used. For guidelines, section descriptions, and sample papers, visit Purdue OWL’s page on APA. In case of publication, view The American Marketing Association’s Manuscript Guidelines page, which you may use in conjunction with APA. Common Writing Assignments
Key Terms White papers. In marketing, the term “white paper” refers to documents specifying the advantages of a particular product in hopes of selling that product. Such documents are also utilized when arguing for a specific solution to a problem, in which case the white paper would include information justifying why such a solution would be the best option to solving the problem. Web-based Marketing. The internet can be a great tool for marketing due to its low cost and efficiency. Web-based marketing can come in form of online promotions, informative articles, online videos, and search engine participation. Nevertheless, web-based marketing needs to be catered towards internet surfers. As a result, writing in web-based marketing requires you to consider your audience. Helpful Resources DePaul Marketing Links
Online Sources
Books
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