First Intervention
Channel 5, the NBC affiliate in Chicago, adopted the American Lung Association’s self help program “Freedom from Smoking in 20 Days”
The 20 day series was broadcast on Channel 5’s 4:30pm and 10:00pm news
Approximately 500,000 viewers watched the 10:00pm broadcast
Fifty thousand self-help manuals were distributed in more than 300 True Value Hardware stores